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I'm not sure why a mobile games studio would need a publisher these days. In the bricks-and-mortar games business you go with them for distribution and marketing. (Or an advance, but mobile games are still relatively cheap to develop) I don't see traditional publishers providing much value in those areas for today's smartphone, app store centered marketplace.
I'm not sure why a mobile games studio would need a publisher these days. In the bricks-and-mortar games business you go with them for distribution and marketing. (Or an advance, but mobile games are still relatively cheap to develop) I don't see traditional publishers providing much value in those areas for today's smartphone, app store centered marketplace.
Marketing is still going to help a lot of guys.... that stuff takes experience and money that an indie guy or small company might not have yet.
I've been a developer on several games that were published by a major publisher, in the majority of cases, the games did not get the marketing promised and in most of those cases, got essentially no marketing. We ended up doing the marketing ourselves. We may not have been as good as the publisher could have been, but we had far more effect.
Earlier quoted context omitted.
He is speaking from their perspective, where the important market is the iphone App Store. Essentially Apple is the publisher.
That's true but Apple's not going to front you any money to develop your app.
But the old model where the publisher pays for development is no longer present. The publishers are looking for teams that can develop the title themselves.