The volunteers were self-selected so probably already did this sort of thing online, the exposure extremely short and the testees from a broad age range who are not the intended audience for these type of games. All outlined in the article, but I restate it as it's a travesty that attention grabbing 'research' like this still gets published and worse still reported on.
I presume that they administered a questionnaire where they asked, among other things, whether the volunteers have done this sort of thing before. From that you can divide people into an "experienced" and an "inexperienced" group, and compare their results.