The strange thing about this article is I read the first patch of job descriptions and I thought you were poised to make fun of them - not the latter one. Those first descriptions make me wonder if it's really OK to run the same startup template again and again, even if you say that it makes you "human". I expect to read that first job description amongst a million three-person startups - besides maybe the profitable…
The way I read it: You're not a bozo, you know what you want your candidate to do, you make money. Pretty good to me. There isn't perfect clarity on the product, but they're keeping that under wraps for a reason.
That posting gives you a better idea for your prospective gig than 99% of posts for launched companies.