Challenge HN: Your company's purpose in a single declarative sentence • Hacker News Board

Re: Challenge HN: Your company's purpose in a single declarative sentence

#11

Post by coryl » Wed, Oct 13, 2010, 7:21 PM UTC

wensing, I can't say I like the sentence you came up with.

Here's why: I have no context or idea about what stormpulse is, it could be networking tools, software, web app, whatever (which is what I thought it was). Thus, "amplifying nature's signals" makes no sense to me until I have a full context of what your company does.

I thought the goal of having a single sentence was exactly that, to share what you do in few words. Shouldn't you be more literal in what you do? Ie. Stormpulse tracks storms.

Re: Challenge HN: Your company's purpose in a single declarative sentence

#12

Post by wensing » Wed, Oct 13, 2010, 7:51 PM UTC

coryl wrote: post #11

wensing, I can't say I like the sentence you came up with. Here's why: I have no context or idea about what stormpulse is, it could be networking tools, software, web app, whatever (which is what I thought it was). Thus, "amplifying nature's signals" makes no sense to me until I have a full context of what your company does. I thought the goal of having a single sentence was exactly that, to share what you do in few…

Agreed and understood (and upvoted). It was a first draft. I think what I've learned by going through this one round already is that you have to have at least one concrete word.

I don't know if "tracks storms" is it though. People track storms driving around in SUV's in the midwest during tornado season.

I think the element "tracks storms" is missing is that it doesn't smack of any ambition. Microsoft's "a computer on every desktop" and Google's "organizing the world's information" do.