I don't see this working without some sort of incentive for consumers. I already know badges will be implemented, so that you can win virtual crap depending on the ads you see and collect. Coupons possibly will work, but then they need a way to redeem them.
Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
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Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#12If they can connect with their audience, there are definitely people who will love this.
How do I know this? One summer I had the job of delivering ad mail. Most people are like me, didn't want it. But it was my job to deliver it, and I did. However there were some people who wanted it. You see they didn't know what they were doing with their weekend until they'd read the ads and learned where the sales were.
If they can connect with that audience, they could very well succeed. And sure, it may be a small portion of people. But it is a fraction that advertisers love to reach. You know, the people who like to cut out coupons. The ones who use groupon. The ones who are likely to actually buy if you offer them a deal.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#13This seems like the same thing as a company co-founded by a friend of mine: http://www.dropcam.com. Just wondering if you're aware of them and whether I'm missing something?
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#14Behold, an application with a business model based solely on the naive, inflated sense of importance of people working in marketing.
I think you nailed it.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#15It seems to me like it would work for very specific ad-types. Eg coupons, upcoming sales, promotional offers, etc. The thing is, 99% of internet ads are NOT this type of ad, but are instead a generic click-through to a site or service, in which case this idea is laughable at best.
There has been plenty of times i've seen an ad for a discount at Threadless (etc), or a promotional offer i'm interested in, where I refuse to click due to my geekish nature considering it taboo to do so, but at the same time wanting to remember that deal for later when i'm free to go check it out. I'd still rather just jot it down in notepad though.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#16What I find most interesting is the potential for advertising to get better. Yeah, people have trained themselves not to look at the ads, but that's because the ads are usually pretty bad. If it really will be easy for people to click and save ads, the people who make the ads will want to make those ads ones you're gonna wanna keep.
Pretty ads : ) Useful ads, entertaining ads. Ads people might want to share with their friends. It could be pretty cool.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#17It seems to me like it would work for very specific ad-types. Eg coupons, upcoming sales, promotional offers, etc. The thing is, 99% of internet ads are NOT this type of ad, but are instead a generic click-through to a site or service, in which case this idea is laughable at best. There has been plenty of times i've seen an ad for a discount at Threadless (etc), or a promotional offer i'm interested in, where I refus…
Most ads are for branding, for sure, but that's because people don't want to waste time clicking on ads. If you take the time suck out of the equation, people might actually click and save the ads and offers they're interested in.
It's going to work great with deals and offers.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#18Behold, an application with a business model based solely on the naive, inflated sense of importance of people working in marketing.
I think you greatly underestimate the degree to which a segment of the population enjoys shopping, coupon clipping, etc etc.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#19Part of it is the advertiser tunnel-vision thing I've seen where you get ad people saying things like "People will be eager to opt-in to our fantastic savings and they like to be aware of the newest prices and products. Hey... why is almost nobody opting in?"
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#20One of my pet peeves is that Ads don't respect the back button. Sometimes, I hit the back button on Stack Overflow because the ad was interesting, but it's been rotated away.
This is a big annoyance of mine too. Reddit actually seems to have solved this problem, but I'm not sure how.