To me Snapchat is just instagram with a shit user interface that I don't have the time to learn.
Snap’s Drop in Active Users Could Signal a Social Media Peak
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Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#12God, I hope so.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#13Seems like just a Snap peak to me. Article doesn't mention Instagram, its most direct competitor, or tons of other non-Facebook/Twitter social networks that are gaining popularity (Reddit, Pinterest, LinkedIn, Twitch, even WhatsApp, and many country-specific ones).
To add to this, there's also Nextdoor, Discord, YouTube, Telegram, Life360 etc depending on how you define a social network. I'm pretty sure all of these are growing significantly both in the US and abroad.
Not to mention all the Asian social networks that are growing like crazy.
My theory is that Snap just doesn't have enough differentiation either as a product or as an audience to be sustainable as an independent entity long term (caveat: Snap in today's form). I don't know how long they'll be able to retain their core unique demographic and most loyal users when the action is all happening on Instagram. I get the feeling it'll be one of those shifts that happens slowly at first, and then quickly - especially if the company makes major missteps (like the recent redesign fumble) or becomes too stagnant. However, I believe Snap still has enough time and money to change that trajectory with the right vision and leadership.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#14There is nothing of value to read here, so...
Let me say just this: click bait.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#15Can't speak for everyone, but personally I just got tired of Snap's bad UX and moved to a different platform.
Now a lot of my friends have moved to Discord, WhatsApp, and Slack. Really been digging Discord lately, wish they had some way to make money I believed would work so I knew they were going to be around for a while.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#16To me Snapchat is just instagram with a shit user interface that I don't have the time to learn.
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Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#17To me Snapchat is just instagram with a shit user interface that I don't have the time to learn.
Well, if you're using anything with ads, expect the experience to suck.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#18My main question is: Where are people going? It seems like there is a slight dip in usage across all social media, but I'm trying to figure out where those hours/days/weeks are being spent. Are people turning to more real-life activities, just broadcasting and communicating less, turning to other up and coming platforms, or relying more on private messaging?
I'm going to put my tinfoil hat on for a second and say maybe this is due to social media companies cracking down on fake accounts?
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#19Seems like just a Snap peak to me. Article doesn't mention Instagram, its most direct competitor, or tons of other non-Facebook/Twitter social networks that are gaining popularity (Reddit, Pinterest, LinkedIn, Twitch, even WhatsApp, and many country-specific ones).
As a long time Snapchat user i know my friends at this point like Instagram more. Snapchat’s recent interface changes make little sense and sometimes serve to actively confuse the user experience. Classic case of fixing something that wasn’t broken.
Re: Snap’s Drop in Active Users Could Signal a Social Media Peak
#20We might be at a local maximum, but we're nowhere near the peak. What we're seeing is an end of the race to the bottom. What's happened is that most of the major social networks only hire and promote people who make decisions primarily based on analytics. As a result these sites no longer have any real communities or organic content, and have been completely hollowed out by math-friendly refrigerator magnet junkfood.…
> with new technologies are going to come novel and compelling forms of social interaction.
What, Web 3.0 will come with booze?
While I am entertained by social media, I can't remember the last time I actually interacted with anyone in a substantive way. I'd much rather hit the bar and admit to myself that social media isn't very social.