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Dear Gap, I have your new logo.

weblog.muledesign.com

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Re: Dear Gap, I have your new logo.

#11

Post by ryanwaggoner »

jimboyoungblood wrote: post #10
ryanwaggoner wrote: post #4

Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be…

To be fair to the music labels, they at least have copyright law on their side. This is more like how professional journalists whine about bloggers.

Arg! Much better example.

Re: Dear Gap, I have your new logo.

#12

Post by tfh »

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Is it just me or is the new design really looking straight from the mid 90s.

Re: Dear Gap, I have your new logo.

#13

Post by mikeryan »

tfh wrote: post #12
mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Is it just me or is the new design really looking straight from the mid 90s.

yeah for me it looks like something a Hollywood prop department would come up with when tasked with creating a "Logo for Megacorp"

Re: Dear Gap, I have your new logo.

#14

Post by flatline »

notyourwork wrote: post #6
someone_here wrote: post #5

Earlier quoted context omitted.

I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)

I did not understand either, I feel I am missing some context to this post that the writer should have included.

I think it was pretty clear that he was being sarcastic, but only up to a point. I am still left wondering if he actually has a logo to show or if he is offering his services in a professional capacity, or not.

Re: Dear Gap, I have your new logo.

#15

Post by acangiano »

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Warning: @Mike_FTW uses a NSFW background.

Re: Dear Gap, I have your new logo.

#16

Post by ryanwaggoner »

I researched your customers. Talked to a variety of them, in fact. Asked them not only about The Gap, but about their own lives. Their needs. Anxieties. Their thoughts on the future. I took all that into account.

I also interviewed employees in a few of your stores. (They’re quite dedicated, you know.) I asked them how they felt about the company and about their interactions with customers. Because customer service may actually be the most important part of your brand. And the logo’s job is simply to help evoke those pleasant experiences.

Does anyone else find this pretentious? I somehow doubt that most of the world's biggest brands have logos that came about through this process, or at least are measurably different than they would have been if a talented designer came up with something that felt right and looked good.

http://www.murdercapers.com/corporate/companyLogos/CompanyLo...

I bet a lot of those are just variations on the original logo of the company when it was started. Maybe I'm completely wrong though; just seems like if you'd expect anyone to think that designing a new logo should include hundreds of hours and dozens or hundreds of customer and marketing surveys, it would be a branding firm who wants to charge you for all that. I'm not sure anyone else would be able to tell the difference between a logo that came from that process and one that came from a few hours of a great designer throwing out ideas.

Re: Dear Gap, I have your new logo.

#17

Post by hernan7 »

ryanwaggoner wrote: post #4

Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be…

Just like the proliferation of cheap musical instruments diluted the value of the "pro" rock'n'roll bands. Nowadays any random dude with a cracked version of Illustrator can call himself a designer. And, they will be able to generate designs as good as 90% of the designers from back in the day. (See Sturgeon's Law). Only ability with scissors and glue and an expensive drawing table are no longer a requirement.

For a comparison, check out this post from an old/ex-pro cover band rocker. Title of the thread was "Who is responsible for bands making peanuts?"

http://acapella.harmony-central.com/showpost.php?p=40701817&...

Re: Dear Gap, I have your new logo.

#19

Post by rhizome »

notyourwork wrote: post #6
someone_here wrote: post #5

Earlier quoted context omitted.

I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)

I did not understand either, I feel I am missing some context to this post that the writer should have included.

The context is that a $14B company is trolling for a free logo.

I have to wonder if there is going to be some Chambers Brothers-esque drama regarding these initiatives in the future.

Re: Dear Gap, I have your new logo.

#20

Post by matrix »

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Anyone know what the business case for this change was? What was wrong with the old logo? I'm having a hard time understanding what the thinking was here.
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