The money quote: "Facebook didn't even exist when we started the company. The iPhone didn't exist. We've adapted and changed and rolled with everything that's come our way. We've constantly integrated our approach to games." Evolution is one of the most important words in business.
Being a game developer (though in the "old-style" console/PC part), I thought this was the money quote: We don't track the resources that go into each game. If it's a great game, it's worth a lot of money. If it's a B+ game, it's essentially worth zero. Troll through the average list of new releases in a week and you can clearly see that most people/groups/publishers either don't agree, or don't get this.
Or they know when they have a B+ game and want to cut their losses and get whatever sales they can for it.