Earlier quoted context omitted.
Hmm, I never understood the use of a company Twitter account following people. Why do you need to read other people's statuses on your company account? The historious Twitter account, for example, only follows the parent company's account, just to show that it's a Stochastic project, and nobody else. If we need DMs, we email people or urge them to email us, as we'll probably need a larger space to write in anyway. Is…
Depends what you mean by 'people'. It's useful where you are building an interest group of people from the same domain. If those people are 'mavens' it can be a useful to see their thoughts and engage them in discussion.
Ah, I see what you mean now... I prefer not to spam my followers with semi-irrelevant discussion, the stream is mostly used for updates or customer support.