Earlier quoted context omitted.
I don't think the article is actually saying that. It's saying we need to be cognizant of why we make decisions and avoid situations. We are controlled by fear a lot more than we realise (or at least, that's what i got out of the article).
And then it goes on "so ignore your fear and do it anyway", which is terrible advice. Really really terrible. It's like telling you that when you are driving and a warning light appears on the dashboard trying to tell you something, ignore it and push on forwards anyway - wouldn't want to be a weak, boring driver, would you?
In a social context, the vast majority of "waring lights" are not objective reality. They are just a subjective state of mind.
And BTW I generally ignore my check engine light. ;)