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Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

thetimes.co.uk

11–20 of 156 posts

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#11
https://www.facebook.com/rsaeventsofficial/videos/1986125631...

The authors of the book mentioned in The Times article did a speech/interview at the RSA on Thursday, video above.

I don't use Facebook and therefore can't log in, but I would imagine that Corbyn was aware of the campaign's general impact through wider relationships (trade unions, Momentum, family members, sparring partners in Parliament &c)

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#12
post #8

So they ran ultra left wing ads micro targeted at Corbyn and similar supporters so these people thought everyone was seeing them. I really wonder if micro targeting should just be switched off for everyone during political campaigns. It allows political parties to do exactly this, be literally all things to all people rather than genuine in their messaging. How can we educate people this is happening? I’m certain it’…

Switching off microtargeting is a really interesting idea.

I'd also love to see more disclosure. At least, "Why am I seeing this?" and "Who else is seeing this?" reports. But hopefully a full public dump of who's pushing what messages to whom.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#14
post #9

huh we need a new version of the GDPR already it seems. Unfortunately it won't help Britain.

What do you think should it regulate that currently isn't?

Perhaps we should be regulating marketing? It clearly doesn't serve the public interest to allow micro-targeting at this level, particularly in political situations.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#17
post #8

So they ran ultra left wing ads micro targeted at Corbyn and similar supporters so these people thought everyone was seeing them. I really wonder if micro targeting should just be switched off for everyone during political campaigns. It allows political parties to do exactly this, be literally all things to all people rather than genuine in their messaging. How can we educate people this is happening? I’m certain it’…

Neither Google nor Facebook are going to give away that power so easily.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#19
post #10

So how exactly microtargetting works? They target his interests? Or just import emails and hope they match the ones they provided?

> micro-targeting Facebook adverts at the leader and his closest aides

I'm guessing they created a new target list by uploading enough peoples' email addresses to get past Facebook's minimum list length. I don't know how many that is but when I last had a look at it a couple years back the minimum was 20

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