Jepsen is an important sanity check on marketing. Easy to say in collateral you are "strict" ACID -- Jepsen proves (or denies) those claims. Some fun reports over there http://jepsen.io/analyses
"strict" ACID can mean a lot of different things. There is a lot of levels of consistency and they prevent different types of issues with data correction and isolation. I think database vendors should clarify what consistency model they mean as defined by https://jepsen.io/consistency
Consistency in the ACID sense meaning something different from CAP Consistency is another good example.