It will be interesting to watch as they improve this process. I use Stitch Fix, and I don't feel like it's all that personalized. The problem is that as a consumer you don't see all the products they could have selected for you. Maybe there's three options for male jeans, maybe there's fifty, it's opaque to the user. The result is a little disappointing because as an American consumer my options are nearly unlimited…
I'm also a Stitch fix user and I think that they've done a great job of finding clothes that I like and the note from the stylist says "hey you can pair these new jeans with that shirt you got last month". And I didn't have to spend anytime thinking about it.
However, it's reached the point where they may be TOO dialed in. The clothes I got this month were almost the same as last month. Do I really need another polo?
I'll probably change to their "delivery every 2-3 months" option, since after 6 months of using them I have enough new clothes.