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AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

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Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#12
Interesting answer to Verizon's acquisition of AOL + Yahoo, until all the recent acquisitions I (naively) just assumed ISP's revenue was primary from selling services (cable, internet, tv, data, etc) and reselling the data somehow, but did not connect that they're all very much in adtech...

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#13
post #11

So as someone getting AT&T Fiber this week, what VPNs should I look at using?

Make your own with a box in AWS or any other cloud provider running something like Strongswan on Linux or iked on OpenBSD.

All the out of the box VPNs I've found have some shortcomings, either being horribly insecure (PPTP, seriously?), overpriced, often abused (which means their entire subnet is banned by pretty much everything) and the providers sometimes seem shady (I want a VPN to escape cancer aka ads, not the government - in this case I'd actually prefer something akin to an ISP complying with local laws versus a "bulletproof" one who could very well be a fly-by-night operation up to no good).

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#14
post #9

This is incredibly disturbing, they need not inject a unique ID like Verizon’s, they can now do it all on the backend.

When I went to start streaming the world cup, AT&T took the initiative to "sign me in" to a third party (Fox) without asking for credentials or permission. They know who you are. They know everywhere you go. And they are happy to spread what they know about you around.

Have you used your login for any other TV service? The OTT industry has settled on a pretty broad single sign-on ecosystem. If you've logged into any OTT service with your crendentials, you likely don't need to do it again for any other service.

https://www.fiercecable.com/cable/tv-everywhere-starts-up-46...

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#15

This is incredibly disturbing, they need not inject a unique ID like Verizon’s, they can now do it all on the backend.

Honestly, at this point I'm just waiting for the internet to implode so we can start something better. No more signing 'petitions' for me, which go straight to whatever senator's trash.

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#16

On one side: Net neutrality is dead, so you can see where AT&T might see a future for expanding their advertising business. But on the other side: Between GDPR and the constant calls for the US to adopt something similar, the default integration of ad blockers into more browsers, and the fact that targeted advertising just... isn't all that effective, it seems like a poor business to start investing in now.

>default integration of ad blockers into more browsers

Good idea! The only way this could fail is if some huge advertising company had created their own browser and became dominant on the market. We would be so screwed! XD

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#17
post #13
post #11

So as someone getting AT&T Fiber this week, what VPNs should I look at using?

Make your own with a box in AWS or any other cloud provider running something like Strongswan on Linux or iked on OpenBSD. All the out of the box VPNs I've found have some shortcomings, either being horribly insecure (PPTP, seriously?), overpriced, often abused (which means their entire subnet is banned by pretty much everything) and the providers sometimes seem shady (I want a VPN to escape cancer aka ads, not the g…

Have you taken a look at algo[1]? Dead simple to set up on AWS.

[1] https://github.com/trailofbits/algo

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#18
post #9

Earlier quoted context omitted.

When I went to start streaming the world cup, AT&T took the initiative to "sign me in" to a third party (Fox) without asking for credentials or permission. They know who you are. They know everywhere you go. And they are happy to spread what they know about you around.

Have you used your login for any other TV service? The OTT industry has settled on a pretty broad single sign-on ecosystem. If you've logged into any OTT service with your crendentials, you likely don't need to do it again for any other service. https://www.fiercecable.com/cable/tv-everywhere-starts-up-46...

No. I've got Firefox configured to nuke almost everything on restart, plus I run PrivacyBadger and uBlock Origin. This is not me overlooking an existing login.

(I also run a site-specific browsers via Chrome to isolate my Gmail login and keep Google from knowing who I am, I have no Facebook login, etc. I'm not serious enough to run a VPN or Tor, and my setup isn't enough to guard against browser fingerprinting, but I'm reasonably paranoid.)

Re: AT&T confirms it is buying ad platform AppNexus reportedly for between $1.6B-$2B

#19
post #18

Earlier quoted context omitted.

Have you used your login for any other TV service? The OTT industry has settled on a pretty broad single sign-on ecosystem. If you've logged into any OTT service with your crendentials, you likely don't need to do it again for any other service. https://www.fiercecable.com/cable/tv-everywhere-starts-up-46...

No. I've got Firefox configured to nuke almost everything on restart, plus I run PrivacyBadger and uBlock Origin. This is not me overlooking an existing login. (I also run a site-specific browsers via Chrome to isolate my Gmail login and keep Google from knowing who I am, I have no Facebook login, etc. I'm not serious enough to run a VPN or Tor, and my setup isn't enough to guard against browser fingerprinting, but I…

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