What is the societal value of adding more (and real-time) data to insurance? In general, insurance helps spread risk. This means that if something drastically bad happens we distribute the impact over a larger population reducing the individual impact. In the extreme if you perfectly assess risk insurance ceases to have any value. The insurance costs would perfectly reflect the risk and there would be no benefit to o…
That is the dream - be a risk management and insurance company, rather than just the latter. We do reward people for safe flying and provide them with data in order make the best choices. This is why we are fairly transparent about where the price comes from (even if we do not necessarily tell people exactly how we calculated a price from the data).
If a customer knows that their price is high because, for instance, there are 2 schools within a 300 yard radius, chances are they can move their flight, thus endangering less people and saving themselves insurance premiums.