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What we've learned from building Ghost after 5 years and $3M

blog.ghost.org

11–20 of 182 posts

Re: What we've learned from building Ghost after 5 years and $3M

#11
> Our biggest marketing failure has been our documentation and resources. ... We're actually hiring right now for someone to help us fix this and make using Ghost a really fantastic developer experience.

Putting user docs as part of a marketing role is not lining things up for a good result. :(

How about putting it under engineering instead?

Re: What we've learned from building Ghost after 5 years and $3M

#12
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Very noble.

I was under the impression being setup as a non profit grants various tax optimization strategies / returns. Which can be probably redistributed as salary.

Re: What we've learned from building Ghost after 5 years and $3M

#13
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Homepage says it's FOSS, features page says it's FOSS, the developer page links to a giant Download button.

And how is it lying about their comparisons? It is indeed simpler to set up a Ghost site than a Wordpress site, and has more features out-of-the-box that you'd otherwise have to download sketchy plugins for with Wordpress/etc.

Re: What we've learned from building Ghost after 5 years and $3M

#14
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Their home page at ghost.org literally says "Ghost is a fully open source, adaptable platform for building and running a modern online publication" at the top.

And where is the github link on the home page, or the pricing page?

Re: What we've learned from building Ghost after 5 years and $3M

#15
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Homepage says it's FOSS, features page says it's FOSS, the developer page links to a giant Download button. And how is it lying about their comparisons? It is indeed simpler to set up a Ghost site than a Wordpress site, and has more features out-of-the-box that you'd otherwise have to download sketchy plugins for with Wordpress/etc.

Two quick examples: A baseline WP host is not $50 a month. Ghost is not 20 times faster than WP.

Re: What we've learned from building Ghost after 5 years and $3M

#16
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Their home page at ghost.org literally says "Ghost is a fully open source, adaptable platform for building and running a modern online publication" at the top.

I poked around the mobile site and couldn't find any of what you're saying. Then I checked non-mobile and there it is up front. So possibly the parent poster was only looking at mobile.

For reference the mobile homepage only says "The professional publishing platform"

Re: What we've learned from building Ghost after 5 years and $3M

#18
post #6

I didn't realize Ghost was a non-profit. Very noble. The feedback in Github is interesting. Ghost is probably more likely to have issues with demanding users than, say, mongodb. Very cool and inspiring post. That said: - Ghost's marketing materials tend to outright lie to users when making comparisons to WordPress or other platforms. - I dislike OSS projects that hide their OSS nature. Why does a user need to pay $29…

Their home page at ghost.org literally says "Ghost is a fully open source, adaptable platform for building and running a modern online publication" at the top.

After reading this comment I went to check for myself. However I believe the grandfather post still has a valid point. It's not "obvious" how to use the self hosting open source version.

However, I'm pretty sure a person that was really interested in self hosting would not have trouble figuring it out.

I don't necessarily think it's bad that they don't emphasize how to use the open source version. After all, it is a business.

Re: What we've learned from building Ghost after 5 years and $3M

#19
post #15

Earlier quoted context omitted.

Homepage says it's FOSS, features page says it's FOSS, the developer page links to a giant Download button. And how is it lying about their comparisons? It is indeed simpler to set up a Ghost site than a Wordpress site, and has more features out-of-the-box that you'd otherwise have to download sketchy plugins for with Wordpress/etc.

Two quick examples: A baseline WP host is not $50 a month. Ghost is not 20 times faster than WP.

That's for a managed WP host. I agree that the $50/mo price comes out of nowhere, but you're still not going to find one for $20/mo as you would with Ghost.

Ghost is 20 times faster. And once you add a single WP plugin, it's 100 times faster.

Re: What we've learned from building Ghost after 5 years and $3M

#20

Earlier quoted context omitted.

Huh, I also live in Minneapolis. How many HNers are around here?

There are a few. Are you thinking what I'm thinking? A meetup?

Yes, that's exactly what I was thinking.
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