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SEC filing suggests MoviePass’ time is running out

theverge.com

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Re: SEC filing suggests MoviePass’ time is running out

#11

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

> the company has also said that the goal was to prevent people from using MoviePass to buy tickets for friends who aren’t subscribers.

Re: SEC filing suggests MoviePass’ time is running out

#12
post #2

It doesn't seem to be the sort of thing that even has a chance of being profitable... The only reason to join is to save money on tickets, the only way they make money is if people spend more on membership fees than the tickets they buy.

I feel like they're just waiting to gut the service (4 movies a month, or less) and hoping enough people stick around that they're better off. Before the price drop they were taking in about $1 million/month (20,000 subs at $50). They're over ~2~ 4 million subscribers now at $10/month. If they have even a 5% retention rate they'll have increased their revenue to $2 million/month.

They're already at 4/mo for new subscribers.

Re: SEC filing suggests MoviePass’ time is running out

#13

Earlier quoted context omitted.

I feel like they're just waiting to gut the service (4 movies a month, or less) and hoping enough people stick around that they're better off. Before the price drop they were taking in about $1 million/month (20,000 subs at $50). They're over ~2~ 4 million subscribers now at $10/month. If they have even a 5% retention rate they'll have increased their revenue to $2 million/month.

They're already at 4/mo for new subscribers.

Oh wow. I was just going off of wikipedia numbers. 5% retention rate then.

Re: SEC filing suggests MoviePass’ time is running out

#14

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

> the company has also said that the goal was to prevent people from using MoviePass to buy tickets for friends who aren’t subscribers.

Yes, I saw that, but the article seems to suggest that they're being disingenuous.

Re: SEC filing suggests MoviePass’ time is running out

#15
post #10

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

"Abuse" is a strong word and the quote you've given addresses this when it says: > ... whose astounding box-office performance is driven by repeat visits I think you underestimate how often people will see the same movie. Getting tickets for your friends for MoviePass is a whole separate issue (and clearly abuse). But is seeing the same movie more than once "abuse"? That's more debatable. But repeat viewings clearly…

If more than one-third of their ticket purchases are repeat viewings I find it really hard to believe anywhere near half of those are genuine, rather than tickets purchased for someone else. Anyway, it seems like a completely reasonable restriction to not allow someone to see the same movie more than once.

Re: SEC filing suggests MoviePass’ time is running out

#16
post #10

Earlier quoted context omitted.

"Abuse" is a strong word and the quote you've given addresses this when it says: > ... whose astounding box-office performance is driven by repeat visits I think you underestimate how often people will see the same movie. Getting tickets for your friends for MoviePass is a whole separate issue (and clearly abuse). But is seeing the same movie more than once "abuse"? That's more debatable. But repeat viewings clearly…

If more than one-third of their ticket purchases are repeat viewings I find it really hard to believe anywhere near half of those are genuine, rather than tickets purchased for someone else. Anyway, it seems like a completely reasonable restriction to not allow someone to see the same movie more than once.

Agreed, it is completely reasonable. I would find it very hard to believe anyone would think otherwise.

The problem is the corporate doublespeak (lies) in the the way they presented the change. It speaks volumes about the way the company is managed. I'd be looking elsewhere if I worked there. Especially considering that there is absolutely no reason to spin the change. Just call it what it is.

Re: SEC filing suggests MoviePass’ time is running out

#17

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

> the company has also said that the goal was to prevent people from using MoviePass to buy tickets for friends who aren’t subscribers.

I don't get this since MoviePass can only be used once per day.

Re: SEC filing suggests MoviePass’ time is running out

#18
post #10

Earlier quoted context omitted.

"Abuse" is a strong word and the quote you've given addresses this when it says: > ... whose astounding box-office performance is driven by repeat visits I think you underestimate how often people will see the same movie. Getting tickets for your friends for MoviePass is a whole separate issue (and clearly abuse). But is seeing the same movie more than once "abuse"? That's more debatable. But repeat viewings clearly…

If more than one-third of their ticket purchases are repeat viewings I find it really hard to believe anywhere near half of those are genuine, rather than tickets purchased for someone else. Anyway, it seems like a completely reasonable restriction to not allow someone to see the same movie more than once.

Are you approaching this from the point of view that you don't believe that percentage of movie ticket sales are repeat viewings? I'd have a hard time believing that too.

Thing is, MoviePass subscribers aren't representative of the average movie-goer. It attracts those who see a lot of movies (repeat or not). It's also only a small percentage of viewers.

Re: SEC filing suggests MoviePass’ time is running out

#19
post #9

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

I do know people who go to see the latest movies (particularly Marvel ones, Star Wars, etc.) more than once. I imagine MoviePass would only encourage that behavior. (but I agree that abuse probably has something to do with it as well)

I really don't see how theaters haven't caught on and started a subscription service of their own. Just an obvious way to get people to the theater (multiple times) and by snacks.

Re: SEC filing suggests MoviePass’ time is running out

#20

> When the company changed those rules to limit subscribers so they could only see a given movie once, no matter how long it runs in theaters, a support ticket stated, “we hope this will encourage you to see new movies and enjoy something different!” It turns out that was a blatant effort to cut costs, with today’s filing explaining that the move “enabled us to reduce our cash deficit during the first week of May 201…

According to the filing, this change reduced the cash deficit by 35%. That's very different from saying that it reduced overall expenses, or the number of tickets purchased, by 35%.

It's not possible to draw conclusions about how many people were "abusing" the service without a lot more information.

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