Go's New Brand • Hacker News Board

Re: Go's New Brand

#11

Post by catach » Thu, Apr 26, 2018, 8:25 PM UTC

thanatos_dem wrote: post #2

I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.

The gopher isn't going away, though. The last pages of the brand book pdf give guidance on how to use it.

Re: Go's New Brand

#12

Post by coleifer » Thu, Apr 26, 2018, 8:25 PM UTC

https://i.ytimg.com/vi/335Qnh-GRcA/maxresdefault.jpg

Re: Go's New Brand

#13

Post by 0x4f3759df » Thu, Apr 26, 2018, 8:25 PM UTC

Since it looks like an infinity symbol, so the little speed burst at the left is not working for me.

Re: Go's New Brand

#14

Post by Groxx » Thu, Apr 26, 2018, 8:28 PM UTC

thanatos_dem wrote: post #2

I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.

The gopher's in the brand book. Doesn't appear to be going anywhere.

Re: Go's New Brand

#15

Post by beeks10 » Thu, Apr 26, 2018, 8:29 PM UTC

I am going to miss the gopher :(

Go's branding will always be the gopher in my eyes.

Re: Go's New Brand

#16

Post by JustSomeNobody » Thu, Apr 26, 2018, 8:30 PM UTC

For some reason it instantly made me think of the cover of "Go,dog. Go!".

Re: Go's New Brand

#17

Post by wyas » Thu, Apr 26, 2018, 8:31 PM UTC

Looks like the logo for a stop-n-shop-style grocery store.

Re: Go's New Brand

#18

Post by robbyt » Thu, Apr 26, 2018, 8:32 PM UTC

Looks like they had the interns design this during their down time. Really forgettable, and uninspired.

Re: Go's New Brand

#19

Post by tzakrajs » Thu, Apr 26, 2018, 8:33 PM UTC

The logo reminds me of the old ATT 4G LTE logo https://1.bp.blogspot.com/-lcdgiiTwcYs/UYvQNF3qnzI/AAAAAAAAm...

Re: Go's New Brand

#20

Post by bitwize » Thu, Apr 26, 2018, 8:35 PM UTC

thanatos_dem wrote: post #2

I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.

The Go gopher is a redraw of Glenda, the Plan 9 bunny. Many of Plan 9's principals worked on Go, which is itself an update of Alef, Plan 9's planned systems language, before it was canned and replaced with C.

I'm sure he'll still be around as a mascot. He's still on the site's main page. I really don't see the problem with him -- most commercial internet servers run a kernel with a cute penguin mascot, and many of the rest run a kernel with a cute mascot who is literally the Devil -- but I can appreciate the strategy of opening with a punchy, barebones logotype.