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Bing Overtakes Yahoo as the #2 U.S. Search Engine

blog.nielsen.com

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Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#11

Post by awakeasleep »

jacquesm wrote: post #3

That's good for BING, only 52% to go. (well, actually more like 26% to achieve parity). I don't see how google can go up 1% / month and go up 1% / year at the same time. Bing growing 30% per year and two percent per month means that they're already flattening out though. In the article they note that since BING now powers Yahoo! search since August that BING actually has a marketshare that is roughly 26% instead of t…

Does anyone else think it's weird that we make up artificial goals for some company, so we feel like we can tell it what to do or make a comment?

Like here we're talking about the assumption that Bing wants to knock google out of search or something, rather than have a successful, competitive product. Who says that's their plan?

I find myself doing this same thing.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#12

Post by m3mb3r »

Bing has a tough battle especially because most people (including me) equate the notion of a comprehensive search result for a query to what Google produces for that query. That is expected considering we have used it for so long.

Bing is my default search engine because I'm paranoid about Google's tracking practices. In my experience, I still see cases where I do not find (all results, enough results, related results, etc) what I want on Bing and then I try Google and find it.

They've done a decent job nevertheless.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#13

Post by jacquesm »

awakeasleep wrote: post #11
jacquesm wrote: post #3

That's good for BING, only 52% to go. (well, actually more like 26% to achieve parity). I don't see how google can go up 1% / month and go up 1% / year at the same time. Bing growing 30% per year and two percent per month means that they're already flattening out though. In the article they note that since BING now powers Yahoo! search since August that BING actually has a marketshare that is roughly 26% instead of t…

Does anyone else think it's weird that we make up artificial goals for some company, so we feel like we can tell it what to do or make a comment? Like here we're talking about the assumption that Bing wants to knock google out of search or something, rather than have a successful, competitive product. Who says that's their plan? I find myself doing this same thing.

Microsoft is 'on the record' for targeting Google with BING, in fact they specified during the launch that BING was specifically created to challenge google.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#14

Post by InclinedPlane »

chaosmachine wrote: post #6

These numbers seem off to me. Does anyone here actually run a site where Google is only 65% of your incoming search traffic? Looking at traffic for a few of my own sites (mostly tech related, admittedly), Google is consistently in the 92-96% range.

What's the breakdown on browser usage for visitors to your site?

Every site attracts a different demographic of visitors, so you'd expect the browser usage and search engine usage patterns to change accordingly. Younger and more technologically adept users tend to use firefox/chrome/safari more than average and tend to use google more than average, that might explain what you see with your site.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#15

Post by brandonkm »

danilocampos wrote: post #2

Hat's off to Microsoft on this one - they've earned it. I don't use Bing for my day to day search but I've used their travel search and it's not too bad. It's definitely no Hipmunk, but it's clean, minimal and pretty snappy. They've made some effort to take a dull product, make it useful, improve its design and differentiate it from the competition. Yeah, the logo is hideous and embarrassing. Yeah, they've also spent…

Yahoo, within the last five years especially, seemed to fall victim to the economics of the search engine space. That is, they failed to properly differentiate their product in any meaningful way and never once had a very strong focus on the experience of search. Web search just became too important and they were relegated to continually play catch-up while Microsoft crafted their strategy which, from this bit of news, seemed to have been fairly effective.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#16

Post by mjfern »

I'm having a hard time understanding the significance of this news given the Bing / Yahoo.com partnership (Bing started powering Yahoo.com search in late August). Going forward Bing's success will be measured in terms of its performance vis-a-vis Google, so what's the relevance that it overtook Yahoo in market share?

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#17

Post by il »

jacquesm wrote: post #10
chaosmachine wrote: post #6

These numbers seem off to me. Does anyone here actually run a site where Google is only 65% of your incoming search traffic? Looking at traffic for a few of my own sites (mostly tech related, admittedly), Google is consistently in the 92-96% range.

83% for google, 5% for bing, 5% for yahoo, 7% small fry. 100 K uniques on that site per day 84% for google, 6% yahoo, 3% bing, 7% small fry, 1.8 M uniques / day on that site. That's according to analytics ;)

I'm curious to know who "small fry" is. DuckDuckGo? ISPs? That's significant traffic share even if it's split between several second tier search engines.

How many of them are powered by Google/Yahoo?

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#18

Post by il »

They certainly built a great product, but it's easier to gain market share when you have a $300 million marketing budget.

Aside from heavy branding, they also built an absolutely brilliant, perfectly executed long-tail SEM campaign.

According to my internal data, Bing is one of the largest advertisers on both Yahoo and Google, approaching eBay and Amazon in volume.

SEMRush shows 50,000 paid keywords for Bing- but that's a tiny fraction of their actual ad spend.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#19

Post by jacquesm »

il wrote: post #17
jacquesm wrote: post #10

Earlier quoted context omitted.

83% for google, 5% for bing, 5% for yahoo, 7% small fry. 100 K uniques on that site per day 84% for google, 6% yahoo, 3% bing, 7% small fry, 1.8 M uniques / day on that site. That's according to analytics ;)

I'm curious to know who "small fry" is. DuckDuckGo? ISPs? That's significant traffic share even if it's split between several second tier search engines. How many of them are powered by Google/Yahoo?

As much as I like duckduckgo it's not even on the map.

Even Altavista is larger than duckduckgo and they're at 0.14% or so.

http://siteanalytics.compete.com/altavista.com+duckduckgo.co...

So if that holds true on the percentage then duckduckgo is at about 0.035%. Which is really not bad at all.

Small fry: search.com 2.7%, ask.com 1%, < 1%: naver.com , aol , baidu , yandex , altavista

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#20

Post by olegkikin »

chaosmachine wrote: post #6

These numbers seem off to me. Does anyone here actually run a site where Google is only 65% of your incoming search traffic? Looking at traffic for a few of my own sites (mostly tech related, admittedly), Google is consistently in the 92-96% range.

Google: 91.95%

Yahoo: 5.45%

Bing: 2.60%

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