"Estonia wants to be a role model and leader for a different way of seeing the world: a world that is more open, meritocratic and reflective of the demands—and opportunities—of the 21st century." Meritocratic seems highly promoted in many circles (seems like on first glace a good idea as opposed to say, despotic), but in a meritocratic world, what happens to the dumb and/or lazy (unmeritable?) people.
Is it bad if they just fall by the wayside? If one puts forth zero effort, they should get zero reward.
How much effort you put in has, at best, a second order relation to reward.
Far stronger effects are supply, demand, mechanism of action, distribution of initial resources, and social factors.