> Ford hadn’t bothered to learn anything about botany or agronomy before embarking on his Fordlândia experiment. He didn’t trust the kinds of experts that could’ve warned him what he was getting into. In fact, he didn’t trust experts at all — he was a figure-it-out type, skeptical of fancy educations and titles. > Rubber trees had never been grown in the Amazon in the way that the Ford company was trying to grow them…
Previous knowledge of running a parking lot is not causal with startup failure. I think a better way to be critical is the fact that they say they're "disrupting" parking lots, but can't describe the problem they're solving.