>As a final note, I want to add that if anyone was a “cofounder” of TechCrunch it was Heather Harde. She joined in 2006 but she was in the trenches with the team until the very end, working 20 hour days, sacrificing her personal life and giving everything she had to make the company what it was. Heather never sells herself like Keith does, but she should. Unlike Keith, she helped build that company, and gave way more…
I don't disagree with you, but I call BS on the OP: 1. 20-hour days are not actually worked, not even by slave labor. 2. Sacrificing your personal life for your employer is pathological, not heroic.
That said, the point OP was making is that in a startup origin story, there's a significant perception gap between those who actually moved the needle and those who claim to have done so. Those who actually drove the bus and those who rode it. Time and again, I've seen the latter people take advantage of the relative reticence of the former.
It's probably more like, "relative to this guy who tried to kill my company early on and later claimed undue credit for its founding, this dedicated early employee surely seemed like she worked 20+ hour days and sacrificed everything for me."