Live data from Hacker News

Using page speed in mobile search ranking

webmasters.googleblog.com

11–20 of 40 posts

Re: Using page speed in mobile search ranking

#11

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Wordpress is well optimized from my experience.

It loads the page and the text first so you can start reading. The images and scripts are delayed and cached. Comments are last. Pictures and thumbnails have various resolutions to improve load time.

Re: Using page speed in mobile search ranking

#12

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Wordpress is well optimized from my experience. It loads the page and the text first so you can start reading. The images and scripts are delayed and cached. Comments are last. Pictures and thumbnails have various resolutions to improve load time.

Wordpress itself is good at getting the important content to you ASAP. Many Wordpress plugins are not as good.

Re: Using page speed in mobile search ranking

#13

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Wordpress is well optimized from my experience. It loads the page and the text first so you can start reading. The images and scripts are delayed and cached. Comments are last. Pictures and thumbnails have various resolutions to improve load time.

Out-of-the-box stock WP is OK, but many/most plugins are not at all optimized, especially when you install a bunch of them. Hence the "bad" WP developers who pile on a dozen and ruin perf.

Re: Using page speed in mobile search ranking

#15
post #14
post #8

Without NN won't ranking pages by "page speed" simply enhance the benefits of purchasing "fast lanes" near end points (on previously dumb pipes ;-) to those willing to do so?

What's NN?

Net Neutrality. (Or Netscape Navigator, but I think in this case it's the former.)

Re: Using page speed in mobile search ranking

#16
post #4

The fact that I get different results based on what device I'm using really bothers me. Why does Google have to try to be so omniscient? Why not just ask me, "Prioritize fast-loading pages? (y/n)". Concerns over Google-the-company aside, Google-the-search-platfrom really sucks IMO because it assumes it knows what I want, rather than just asking me. That mentality was Steve Jobs' worst legacy and I hate how it's wound…

Have to disagree. Use Google search a lot and find it uncanny in getting me what I need in most situations in the first couple of links.

Now I am old and been using search engines for a long time and remember Veronica and Jughead coming online and do think I have learned through the years how to word a search to optimize getting the results.

Re: Using page speed in mobile search ranking

#17
post #8

Without NN won't ranking pages by "page speed" simply enhance the benefits of purchasing "fast lanes" near end points (on previously dumb pipes ;-) to those willing to do so?

It sounds like you're describing a Content Delivery Network (CDN). Many sites use CDNs in order to serve content from as close to the user as possible, often from within the ISP's network. This is unrelated to Net Neutrality, and has been common practice for years.

Using a CDN is one way to speed up your site, but there are lots of other important steps like reducing dependencies and compressing your resources.

(Source: I used to work on mod_pagespeed at Google, now I work on other things there.)

Re: Using page speed in mobile search ranking

#18
post #8

Without NN won't ranking pages by "page speed" simply enhance the benefits of purchasing "fast lanes" near end points (on previously dumb pipes ;-) to those willing to do so?

Probably not, since Google is presumably measuring speed via their own connection (possibly with simulated mobile network speeds), not via random user endpoints.

Re: Using page speed in mobile search ranking

#20
post #6
post #2

Shouldn't Google have done this in the first place instead of AMP?

They did, back in 2010 [0]. And suprisingly nobody really changed anything, which is why they eventually came up with the idea for and created AMP. This change is more focused on mobile. [0] https://webmasters.googleblog.com/2010/04/using-site-speed-i...

It would have made a change if it was more properly communicated and had a stricter penalty. Really, if those sites where warned for having a few MB's of tracking js or unnecessary assets by google and facebook they would have changed. The problem is that the warning was just sent out as blogposts, not as a drop in SERPs.
Post reply on HN