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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

11–20 of 271 posts

Re: Changes to the YouTube Partner Program

#12
post #6

tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.

If you're making So only <1% of impacted channels might be materially affected.

Yeah, but that 1% how-do-I-do-this video is a big reason to come to YouTube. Auto repair and some construction videos are life savers. I think they missed the boat on fixing their problem by pulling up the drawbridge and cutting down on the utility of their service.

Re: Changes to the YouTube Partner Program

#13
As one of the people whose channel is affected by this policy change, I have to say I am not happy. There are a few issues I have with their new policy:

1) They should not have made this change retroactive to channels. If you already met the criteria you should be grandfathered into the new program. To terminate monetization entirely gives me no incentive to continue with YouTube.

2) For niche channels, like my own, it can be easy to have the views but difficult to have the subscribers. These two should not be tied together for purposes of monetization.

3) The ones that seem to be causing the biggest headaches on YouTube lately are the bigger creators.

4) Finally, their email to me says that they made this decision based on discussions with creators like me. I would be hardpressed to find a creator "like me" that suggested this. Instead, I suspect, they reached out to the creators with the biggest say and decided to squash the little guys for greater visibility.

I am curious if they will continue to monetize my videos while not sharing the revenue with me or if they will remove ads entirely from my videos.

Re: Changes to the YouTube Partner Program

#14
Everyone's talking about how this is bad for small channels, but surely this is a big hit to YouTube itself as well.

Since they've decided they need to vet all channels before ads are shown, and they can't do that to every channel, they've had to set an arbitrary view/subscriber limit. But now they're going to lose out on ad revenue for millions of previously-monetised videos, while still having to host them for free.

Re: Changes to the YouTube Partner Program

#15

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

Someone please do this. (You'll probably need a lot of money.)

In the meantime, download anything you enjoy today, because it may not be there tomorrow.

Re: Changes to the YouTube Partner Program

#16
I had some original content with over a million views from a decade ago. I now have other priorities and the language like

> Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.

feels like a pretty big fuck you.

Re: Changes to the YouTube Partner Program

#17

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

The closest I can think of is Vimeo, but they've concentrated more on highly edited, niche, even arthouse style video. I don't know much about their technical equivalence with respect to performance because I don't find any videos on there I'd like to watch.

Twitch has been attempting to compete in the video game space by adding uploads and comment systems on videos, but Twitch has its share of problems such as a haphazard dashboard and a terribly designed mobile app.

Vid.me was around for a while but recently shut down.

It's not a very competitive space imo.

Re: Changes to the YouTube Partner Program

#18

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

Someone please do this. (You'll probably need a lot of money.) In the meantime, download anything you enjoy today, because it may not be there tomorrow.

If you have traction, the money will come. But really, what can you do that's better than YouTube? Honest question.

I think that YouTube has reached Google levels of optimization. Sure, it could be better, but not better enough that people are willing to switch.

Re: Changes to the YouTube Partner Program

#19
post #14

Everyone's talking about how this is bad for small channels, but surely this is a big hit to YouTube itself as well. Since they've decided they need to vet all channels before ads are shown, and they can't do that to every channel, they've had to set an arbitrary view/subscriber limit. But now they're going to lose out on ad revenue for millions of previously-monetised videos, while still having to host them for free…

Isn't google's advertising cut 30-40%?

How many dollars does it cost them to vet a channel?

My 3 minute video makes me ~.3 cents per view. It's actually less than 3 minutes, most don't watch the whole thing. 4000 hours in a year = $240 revenue. So, advertisers are paying $360.

If you have just 2000 hours of views per year, Google is throwing away $60/year in revenue.

My linked gmail account alone with 10+ years of data should scream legitimacy alone.

Re: Changes to the YouTube Partner Program

#20

When is there going to be a legitimate YouTube contender? Seems like it's ripe for a replacement...

Is YouTube even profitable? Even if they are, it seems like the only reason cost could be "reasonable" is because they piggy back off of being Google scale (co-location, negotiated bandwidth rates, global network of self-hosted data centers). Not to mention the network and aggregate effects of having an existing ad market and user profiles for targeting ads.

One could probably mitigate high operating costs by charging for the service or limiting who can post on the site. But I think these two factors greatly contribute to YouTube's monopoly status.

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