To the question on hand: I'm from Texas and I have no idea what you are talking about when you say footfalls (insert joke about Texans here)
I would consider your target audience. Most likely they are brick and mortars SMBs who's core competency doesn't involve things like: Tweets, Likes, Deals, Check-ins
I would instead ask something like:
As a successful business owner, you know that customer referrals and word of mouth marketing are the bread and butter of business. How do you make it easier for your enthusiasts in the age of Twitter let their friends know how awesome your business is?
Eyesandfeet facilitates word of mouth marketing for new Y Generation.