I really really wonder if the results of this survey are accurate. It doesn't gel well with Apple's YoY record profits over the last 15 years. Having used many windows computers and Macs. And used an Android phone and iPhones. I feel you get what you pay for with Apple products. They may seem expensive at first, but they last a lot longer. No viruses. Premium build. Solid privacy guarantee etc etc.
Here is Apple earnings over the last couple of years.
https://www.statista.com/statistics/267728/apples-net-income... • Apple: net income by year 2005-2016 | Statista
Apple 2017 FY has already ended and will report in a couple of days but the most bullish estimates have 2017 results falling short of 2015.
If you look at FCF for Apple you can see the decline is more surprising.
https://ycharts.com/companies/AAPL/free_cash_flow Apple Free Cash Flow (Quarterly) (AAPL) - YCharts
Luckily share price has been strong during this decline.