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Critics say WeWork is an overvalued real-estate play

wsj.com

11–20 of 183 posts

Re: Critics say WeWork is an overvalued real-estate play

#11
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

I mean those aren't the only two variables that determine the value of a real estate company. I feel like that signal, absent context, tells nothing. It's the same way that you can infer little about a line from only one point on it.

Re: Critics say WeWork is an overvalued real-estate play

#12
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

Your metaphor is ridiculous. Plenty of people prefer Starbucks coffee to DD, claiming that going to Starbucks is a "lifestyle choice" in 2017 is absurd. People go to Starbucks because it has products they like, primarily a variety of coffee drinks that include milk, cream, sugar, or other flavorings. Comparing Starbucks to DD is a perfectly appropriate thing to do, as is comparing WeWork to Boston Properties is a reasonable thing to do.

Re: Critics say WeWork is an overvalued real-estate play

#13
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

I mean those aren't the only two variables that determine the value of a real estate company. I feel like that signal, absent context, tells nothing. It's the same way that you can infer little about a line from only one point on it.

I agree that they aren't the only two variables, but I disagree that it tells nothing.

Re: Critics say WeWork is an overvalued real-estate play

#14
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

> Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice

Try telling a Bostonian that Dunks isn't a lifestyle choice...

Re: Critics say WeWork is an overvalued real-estate play

#15
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

I went to WeWork just because I needed a few month-to-month desks quickly. WeWork has excellent execution but I don't think of them as a lifestyle or luxury brand. If someone else can provide me the same ballpark product for 20% less then I would likely switch. There's a lot of room for competitors to move into the market.

Re: Critics say WeWork is an overvalued real-estate play

#16
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

Actually stock analysts do compare Starbucks to Dunkin' Donuts, as well as other fast food chains.

Re: Critics say WeWork is an overvalued real-estate play

#17
Many people, including the author, skip the more interesting point in favor of the lazy critique:

WeWork is not being valued by its investors as an office rental company. It's made the case that it is a business services marketplace, selling vendors' insurance and HR and legal and servers to as large as swath of the small business sector as it can grab with its fancy offices. It wants to own the app store for enterprise services.

It hasn't fulfilled that promise yet, not even close, but it's not an unreasonable proposition. Is it possible to capture a big, fragmented market with kitschy decor? Will the services marketplace be as fruitful as it thinks? These would be interesting questions to explore.

Re: Critics say WeWork is an overvalued real-estate play

#18
post #9

"Boston Properties Inc., the country’s largest publicly traded office landlord, owns five times the square footage that WeWork manages and has a market capitalization of $19 billion." This seems to me to be a pretty big warning sign that the company is overvalued.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

Indeed, they go there for the foosball, table tennis, coffee and self-congratulation.

Sure, sure, physical proximity to other startups, mentorship, etc. - but frankly the impression I've got from each wework location I've been to has been of people wanting the "startup lifestyle" rather than wanting to build a business.

The actual startup lifestyle is sweating in a cheap grotty office, rice, and sleeping under your desk - but I suppose that's not a palatable option for most.

Yeah, I'm contemptuous - but I'd sooner invest in a frugal scrappy business than one that thinks it needs mahogany desks for its team.

And yes, of course, I write this as one who did it the scrappy way, and had a reasonably successful exit.

Re: Critics say WeWork is an overvalued real-estate play

#19
post #15

Earlier quoted context omitted.

Comparing WeWork to traditional office landlord is like comparing Starbucks to Dunkin' Donut. Please don't go to Starbucks because its coffee is better or cheaper (it's neither), but as a lifestyle choice. Similarly, people don't go to WeWork because they need a desk.

I went to WeWork just because I needed a few month-to-month desks quickly. WeWork has excellent execution but I don't think of them as a lifestyle or luxury brand. If someone else can provide me the same ballpark product for 20% less then I would likely switch. There's a lot of room for competitors to move into the market.

It's called working from home, and it's a lot more than 20% less.

Re: Critics say WeWork is an overvalued real-estate play

#20
post #2

Paywall . . .

I forget where I got it from, but I have this JS snippet saved as a bookmark--it gets around the WSJ paywall by 'redirecting' from Facebook.

  javascript:window.location.href='https://m.facebook.com/l.php?u='+encodeURIComponent(window.location.href);
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