Apple iPhone seems to be doing quite well relative to Amazon’s Fire Phone. Also, Azure is doing surprisingly well relative to AWS despite a late start. Wouldn’t surprise me if Azure exceeded AWS in the near future. Amazon’s weaknesses are in the first case high-end design And in the second enterprise.
> Amazon’s weaknesses are in the first case high-end design Just design generally, including their website ... anecdotally, so many people I know don't really know that Amazon Prime Video exists, or if it does exist how to find it. Likewise for Music. Apple has this discoverability problem too (Apple Music doesn't have a web UI, it might as well not exist if you can't install iTunes, and then Apple wonders why its so…
To be fair, there's also a (massive) market for that.