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Afrostream is shutting down

okayafrica.com

11–20 of 59 posts

Re: Afrostream is shutting down

#11

The mission behind a company like this is admirable, but I can't help but feel like it is the wrong approach to diversity. It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere. A service like this is almost like a specialty kitchen item. My fiancée is a stickler for this stuff and it is somet…

> It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere.

Not exactly. Cartoon Network was created as a place to show old Hannah Barbera cartoons before branching into their own content. In that same sense, BET was originally conceived as a hub for black sitcoms and shows that had come and gone over the years before branching into their own content. That's what cable was in the 80s and 90s: niche programming. Segregating content made sense when a-la cart programming was infeasible. Like what were they going to do? Cable networks were already sharing signals (BET began as 2hrs of block programming on Nickelodeon for instance) before digital receivers gave them hundreds of channels to exist on.

I agree that we're still a long way from a-la cart programming. Hell paying for Playstation Vue's Spanish package doesn't get you Univision and in some US markets Telemundo isn't included in the Elite package. However I think its a little narrow minded to throw shade on any niche channel without considering the environment that channel was founded in.

Also as an aside: BET was not created with diversity in mind. It was created to target programming at African Americans and it has been a resounding success because its first mission is to show programming like hip-hop/r&b videos and reruns of The Game (though that does not come without criticism). The channel execs probably couldn't care less about catering to other people of color.

Re: Afrostream is shutting down

#14

The mission behind a company like this is admirable, but I can't help but feel like it is the wrong approach to diversity. It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere. A service like this is almost like a specialty kitchen item. My fiancée is a stickler for this stuff and it is somet…

As a black person, sometimes I just want to watch a sitcom about regular black people, doing regular things.

You'd think I'd be able to find this on streaming services. We have Atlanta and Insecure and Blackish now, but those are all tokens of their networks.

BET and other Afro-centric networks/streaming services cater to that need for black people to escape from the constant bombardment of white lives and white issues on television.

Re: Afrostream is shutting down

#15

The mission behind a company like this is admirable, but I can't help but feel like it is the wrong approach to diversity. It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere. A service like this is almost like a specialty kitchen item. My fiancée is a stickler for this stuff and it is somet…

> It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere. Not exactly. Cartoon Network was created as a place to show old Hannah Barbera cartoons before branching into their own content. In that same sense, BET was originally conceived as a hub for black sitcoms and shows that had come and gone…

We're a long way from a la carte programming because there's no point to it. You watch 5 shows now, and pay $100 for it, which means you've proven to Comcast that you're willing to pay $100 to watch those 5 shows; they will price accordingly.

Re: Afrostream is shutting down

#16

The mission behind a company like this is admirable, but I can't help but feel like it is the wrong approach to diversity. It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere. A service like this is almost like a specialty kitchen item. My fiancée is a stickler for this stuff and it is somet…

> It reminds me of BET... why would we want to segregate content to one specific channel or network? It feels backwards to me. True diversity would be having this content everywhere.

But the content isn't everywhere. There are only 24 hours of programming possible per day per traditional channel but too many diverse interests/cultures/etc to cram them all in during primetime, hence the need for specialty channels.

> I can't help but feel like it is the wrong approach to diversity.

How would you approach it?

Re: Afrostream is shutting down

#17
> "Diversity is a business opportunity"

No it's not, few people care about what skin colour the characters in a work of entertainment have, unless it is fundamental to the plot or an aspect of the source material. At very least, they do not care enough to self-segregate and bear separately the cost of producing an entirely different set of works of entertainment which are of competitive quality.

No untainted mind watches Game of Thrones and thinks "You know, it's weird that this fiction styled after old Europe is full of white people.". Nobody watches Narcos and thinks "You know, it's weird that this fiction set in Colombia is full of Mestizos and white latins". Nobody watches Big Brother Africa and thinks "You know, it's weird that this reality game show set in sub-Saharan Africa is full of sub-Saharan Africans".

Re: Afrostream is shutting down

#18

> "Diversity is a business opportunity" No it's not, few people care about what skin colour the characters in a work of entertainment have, unless it is fundamental to the plot or an aspect of the source material. At very least, they do not care enough to self-segregate and bear separately the cost of producing an entirely different set of works of entertainment which are of competitive quality. No untainted mind wat…

I remember an LA Times story where they compared the top 10 shows black people watched versus ones white people watched, and they were very different (60 Minutes and Friends, not so much). So there might be opportunity in a better-curated VOD service.

Re: Afrostream is shutting down

#19

> "Diversity is a business opportunity" No it's not, few people care about what skin colour the characters in a work of entertainment have, unless it is fundamental to the plot or an aspect of the source material. At very least, they do not care enough to self-segregate and bear separately the cost of producing an entirely different set of works of entertainment which are of competitive quality. No untainted mind wat…

[deleted]

Re: Afrostream is shutting down

#20

> "Diversity is a business opportunity" No it's not, few people care about what skin colour the characters in a work of entertainment have, unless it is fundamental to the plot or an aspect of the source material. At very least, they do not care enough to self-segregate and bear separately the cost of producing an entirely different set of works of entertainment which are of competitive quality. No untainted mind wat…

> No it's not, few people care about what skin colour the characters in a work of entertainment

Said like someone who sees people that look like them in damn-near 100% of the media they consume

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