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Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

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Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#12

As the article hints, this jump is likely driven in part by the millions of dollars of free advertising Whole Foods received from the news, and not simply because there were price cuts.

If you live in a town with a Whole Foods, you already know it's there. And nothing physically changed to the stores overnight.

Announcing a price cut seems way more likely to draw in comparison shoppers to see what cuts were made, and if they compare to people's current regular supermarkets.

Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#14
post #5

The real question is how long until Amazon starts to raise the prices again? It's a smart PR move if you think about it. Lower prices to get more shoppers in the door and then slowly raise prices to pre sale values. They already know people will gladly pay the higher prices.

That's not Amazon's MO, or goal with the Whole Foods purchase. They want to dominate the grocery industry like they dominate the durable goods industry.

Completely agree with this. I'd also add that amazon doesn't just seek to dominate an industry but also to make it difficult for future competitors to enter the space in the first place. Raising prices could in theory create a gap for a future/current competitor to step in.

Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#15

As the article hints, this jump is likely driven in part by the millions of dollars of free advertising Whole Foods received from the news, and not simply because there were price cuts.

Well of course, that goes without saying. The best product in the world won't sell if no one knows about it.

Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#16
post #5

The real question is how long until Amazon starts to raise the prices again? It's a smart PR move if you think about it. Lower prices to get more shoppers in the door and then slowly raise prices to pre sale values. They already know people will gladly pay the higher prices.

That's not Amazon's MO, or goal with the Whole Foods purchase. They want to dominate the grocery industry like they dominate the durable goods industry.

Making money is their MO. It comes down to simple supply and demand, and it makes prefect sense to raise their prices slowly overtime.

Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#17
post #5

The real question is how long until Amazon starts to raise the prices again? It's a smart PR move if you think about it. Lower prices to get more shoppers in the door and then slowly raise prices to pre sale values. They already know people will gladly pay the higher prices.

Amazon raising prices by cutting the cost.

If Google/Msft were not entering the cloud market, you'll never see as much an aggressive price cut from AWS, and Amazon should be having a way bigger a market cap right now.

Re: Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers

#20
post #8
post #2

Will it last? When I heard about the price cuts, I went in to check it out. I pretty much never shop there, so I'm part of that 25% jump. In the end I saw no real difference and no reason to return.

That's probably because (As was alluded to in other threads on HN), most of the price cuts came to low-turnover specialty goods. The $8 bottle of lavender water is now $6.

That's not true at all - the price cuts were to staples like salmon, avocados, ground beef, milk, eggs, bananas, etc...
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