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Everything You Already Know About SEO

kadavy.net

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Re: Everything You Already Know About SEO

#11

Post by mcantor »

kadavy wrote: post #5
mcantor wrote: post #2

[citation needed] Seriously though, despite how anecdotal this page is, it gave me some food for thought. Does Google really care about how far in the future I have registered my domains? I'd love a source on that.

Using the expiration date to determine domain legitimacy is in one of Google's patents: http://www.searchengineguide.com/bill-hartzer/does-the-lengt... I've updated the post with a link to that article. Thanks for the inquiry.

Great link!

Thanks for the post. It's one of the better summaries of SEO practices around.

Re: Everything You Already Know About SEO

#12

Post by code_duck »

mcantor wrote: post #2

[citation needed] Seriously though, despite how anecdotal this page is, it gave me some food for thought. Does Google really care about how far in the future I have registered my domains? I'd love a source on that.

Google thinks about all sorts of things that have never been related to reality, or have ceased to be accurate because they are being heavily gamed. Then, to adapt to SEO gaming, they start to ignore things that were once or are potentially useful. I loathe the entire system.

Re: Everything You Already Know About SEO

#13

Post by kadavy »

code_duck wrote: post #12
mcantor wrote: post #2

[citation needed] Seriously though, despite how anecdotal this page is, it gave me some food for thought. Does Google really care about how far in the future I have registered my domains? I'd love a source on that.

Google thinks about all sorts of things that have never been related to reality, or have ceased to be accurate because they are being heavily gamed. Then, to adapt to SEO gaming, they start to ignore things that were once or are potentially useful. I loathe the entire system.

Agreed. There is some really shitty content that gets ranked highly on Google. We still need a better search engine.

Re: Everything You Already Know About SEO

#14

Post by tocomment »

WillyF wrote: post #4
mcantor wrote: post #2

[citation needed] Seriously though, despite how anecdotal this page is, it gave me some food for thought. Does Google really care about how far in the future I have registered my domains? I'd love a source on that.

A citation would require a source with knowledge of Google's algorithm. Some of the best research that I've found on SEO is SEOmozs Search Engine Ranking Factors: http://www.seomoz.org/article/search-ranking-factors It's based on a survey of SEO professionals/experts, which leaves a bit to be desired, but I still think the conclusions are on point.

Why is page load time listed on that page? I thought I read recently that's a new thing google is doing?

Re: Everything You Already Know About SEO

#15

Post by kadavy »

tocomment wrote: post #14
WillyF wrote: post #4

Earlier quoted context omitted.

A citation would require a source with knowledge of Google's algorithm. Some of the best research that I've found on SEO is SEOmozs Search Engine Ranking Factors: http://www.seomoz.org/article/search-ranking-factors It's based on a survey of SEO professionals/experts, which leaves a bit to be desired, but I still think the conclusions are on point.

Why is page load time listed on that page? I thought I read recently that's a new thing google is doing?

Google had hinted before this year that they would use speed. This article is from December, but perhaps there's something earlier: http://www.webpronews.com/topnews/2009/11/13/google-page-spe...

Still, Google said it will only affect 1% of searches.

Re: Everything You Already Know About SEO

#16

Post by gojomo »

spyrosk wrote: post #10
mcantor wrote: post #2

[citation needed] Seriously though, despite how anecdotal this page is, it gave me some food for thought. Does Google really care about how far in the future I have registered my domains? I'd love a source on that.

The problem is that all of these techniques are based on speculation and/or empirical data, but without solid measurements, especially since google's ranking system is a black box. Personally I have encountered 2 opposing opinions on this subject, one suggesting that google does take the duration of the registered domain under consideration, based on some patent that google had filed about it's ranking system, and th…

I can't claim to know Google's actual procedures, but if you have a system with many thousands of candidate signals, and you train it to achieve certain 'quality' rankings via a largely automated process, it's possible that even the designers of the system would not know how every signal, in every combination, affects the rankings -- without researching very specific conjectures one at a time.

To wildly hypothesize, what if length-of-registration tends to indicate more-beloved results in most .COM domains, but has no impact on .ORG and .GOV domains, and actually indicates less-beloved results in .COM domains that consist of generic common words (those loved by professional domainers who then lengthen their registrations strategically)? A learning system could discover these conditional relationships over time -- but they'd resist easy explanation by a employee summarizing factors via informal channels.

Re: Everything You Already Know About SEO

#17

Post by enjo »

So the author makes the supposition that Flash contributes to low ranking (in that the content is not indexed). Google most definitely crawls flash (in some fashion) at this point...

I'm curious, does anyone have any idea how that content ranks compared to good old fashioned mark-up? Is it 1:1? Is it harder to rank with flash content? I really have no idea.

Re: Everything You Already Know About SEO

#18

Post by kadavy »

enjo wrote: post #17

So the author makes the supposition that Flash contributes to low ranking (in that the content is not indexed). Google most definitely crawls flash (in some fashion) at this point... I'm curious, does anyone have any idea how that content ranks compared to good old fashioned mark-up? Is it 1:1? Is it harder to rank with flash content? I really have no idea.

Yes, Google supposedly indexes some Flash content, but the potential complexity of a Flash movie is limitless, so they can't possibly index all of it.

Re: Everything You Already Know About SEO

#19

Post by nerme »

Anecdotal evidence:

My band's website is the highest ranked page for the search term "red blue yellow".

No meta headers, no keywords, no , no ... nothing, not even or tags. In fact, the only HTML is a 

 tag containing ASCII art and a link to our Facebook page. I mean this quite literally, view the source.
However, it has been linked to from other sites quite frequently in recent weeks.
It would seem that Google doesn't penalize invalid HTML, or even pages that have only the most basic HTML.

Re: Everything You Already Know About SEO

#20

Post by kadavy »

nerme wrote: post #19

Anecdotal evidence: My band's website is the highest ranked page for the search term "red blue yellow". No meta headers, no keywords, no , no ... nothing, not even or tags. In fact, the only HTML is a tag containing ASCII art and a link to our Facebook page. I mean this quite literally, view the source. However, it has been linked to from other sites quite frequently in recent weeks. It would seem that Google doesn't…

Yeah, wouldn't say they penalize, but since your site actually is at the URL of redyellowblue.com, and there are other sites (probably with some authority) linking to it, it doesn't surprise me that it would rank highly. Additionally, I doubt there is much competition for this keyphrase. It has a global monthly search volume of 1,600.
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