Yes, I would probably choose GPL. But there might be some people who will not. Maybe even only as Freeware. Or maybe the software itself for free but you pay for some kind of service. In that case you could even use multiple instances of the software at the same time from a single account. Is that all counted as one unit? Because again it is probably impossible to count the copies of the software. That is why I was wondering what "unit" exactly means here.