NOTE that the Registered Trademark of "1-Click" will still be valid and owned by Amazon http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4808:d4r...
Quick, register "1-Tap" as a trademark! We're gonna be rich, boys!
E-commerce will evolve next month as Amazon loses the 1-Click patent
11–20 of 237 posts
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#12Still can't believe that this was a patent!
I read somewhere that when Bezos told his team to build one click, they came back to him with a 4-click flow. So he told them no, I want one click, and they came back with two clicks (gotta have a confirmation in case that first click was accidental, right?)
So maybe it really was a nontrivial invention for its time.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#13Was it really that revolutionary? I used to build e-commerce sites years ago and not a single client asked for one-click buying. And it wasn't because they knew it was patented.
I myself have probably used Amazon's one click maybe 3 times ever.
Useless filler article.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#14When the news about Soundcloud's future emerged, discussions turned through some thoughts about how to help SC keep its roots and grow into what it can be rather than be a Spotify competitor. The Amazon One-Click patent was brought up about how to allow buying the song / supporting the artist/record label you're enjoying.
Perhaps there is a chance now for SC (and others) to use this? (It'd be interesting to see how often the patent thwarted any business decisions. Also, I wonder if this was considering in the funding round...)
Here is the comment: > https://news.ycombinator.com/item?id=14991938
Here is the parent HN post: > https://news.ycombinator.com/item?id=14990911
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#15I have been buying from Amazon for 20 years and have not once used 1-Click.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#16Still can't believe that this was a patent!
I read somewhere that when Bezos told his team to build one click, they came back to him with a 4-click flow. So he told them no, I want one click, and they came back with two clicks (gotta have a confirmation in case that first click was accidental, right?) So maybe it really was a nontrivial invention for its time.
The nontrivial bit is it starts a timer which allows users to cancel after a click. This works because delivery is far from instant and is fairly insightful, IMO.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#17Still can't believe that this was a patent!
Agreed, it seems quite obvious even if there was no prior art (which I doubt, even in 1997, and security issues aside, sites using PHP or ASP or Perl could have been storing credit card data for express checkout functionality). I also don't see the huge advantage of this. I never use one-click checkout on Amazon. I like to review everything before I buy. I guess for totally impulse purchases it helps eliminate a step…
>I guess for totally impulse purchases it helps eliminate a step for the buyer to reconsider a purchase.
AFAIK (I only ever used one-click checkout on amazon.co.jp) there's a 15-minute or so window where you can review and modify/cancel your order, so the step is still there (though most people would probably ignore it). I found it convenient to use because domestic shipping was free, and I'm already seeing the price of the product, which is the only thing I'm buying, so there's nothing else to review.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#18I have always hated the thought that retailers stored my credit card information. Seems to be very common with US based shops. If this gets any traction I will need to fight even harder to opt out. I yearn for the day I can have one off transaction codes.
These days the retailers don't (or shouldn't) store it. They store a token that the payment processor (e.g. Stripe) uses as a key to the card data that they store.
If you as a retailer have your checkout page set up properly, the actual card data never hits your server.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#19Still can't believe that this was a patent!
Agreed, it seems quite obvious even if there was no prior art (which I doubt, even in 1997, and security issues aside, sites using PHP or ASP or Perl could have been storing credit card data for express checkout functionality). I also don't see the huge advantage of this. I never use one-click checkout on Amazon. I like to review everything before I buy. I guess for totally impulse purchases it helps eliminate a step…
You can review everything on the receipt screen and easily undo if you don't like it. This is the same UX as discarding a draft in Gmail - it's done, but you can undo.
Re: E-commerce will evolve next month as Amazon loses the 1-Click patent
#20I have always hated the thought that retailers stored my credit card information. Seems to be very common with US based shops. If this gets any traction I will need to fight even harder to opt out. I yearn for the day I can have one off transaction codes.
Why don't you like retailers storing your card? You get all the convenience with none of the risk (if there's any fraud the merchant eats all of it!).