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Snap sold fewer than 42K Spectacles, down 35% in Q2

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11–20 of 165 posts

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#11
post #9

I don't understand the target audience. The reason smartphones are so popular, is because they do basically EVERYTHING for the common person. They aren't going to carry around another silly device to take pics, that was called a camera, and we see how popular those are now. For anyone that is serious, they are already carrying separates.

But we don’t always have a camera on our heads, particularly not from our POV. Imagine you’re doing something actively - you probably don’t have hands available. It’s a diff product / use case, albeit not as generalizable.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#13
post #7

Can you use these without uploading to Snapchat? I wouldn't mind getting one just for making videos. (Or is there a better glasses product for that?)

I think it was possible, but I'm not sure how usable that is.

https://www.youtube.com/watch?v=qsJIrzRVTrw

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#14
post #9

I don't understand the target audience. The reason smartphones are so popular, is because they do basically EVERYTHING for the common person. They aren't going to carry around another silly device to take pics, that was called a camera, and we see how popular those are now. For anyone that is serious, they are already carrying separates.

Isn't it easier to get a POV shot by using glasses though? It definitely makes easier and quicker to get shots that you wouldn't normally be able to get. E.g. you see someone doing some cool bike trick on the street. If you take out your phone in an attempt to capture the moment, you might miss it, while if you're using the Spectacles, you might not.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#16
post #14
post #9

I don't understand the target audience. The reason smartphones are so popular, is because they do basically EVERYTHING for the common person. They aren't going to carry around another silly device to take pics, that was called a camera, and we see how popular those are now. For anyone that is serious, they are already carrying separates.

Isn't it easier to get a POV shot by using glasses though? It definitely makes easier and quicker to get shots that you wouldn't normally be able to get. E.g. you see someone doing some cool bike trick on the street. If you take out your phone in an attempt to capture the moment, you might miss it, while if you're using the Spectacles, you might not.

I get it, but for what? I mean, it's such a niche thing. I have to wear these ugly glasses that do ONE thing. Or just use my phone. People have their phones out CONSTANTLY. They spend more time in hands than they do pockets.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#17
I think this wearable from Snap had multiple objectives.

1. Allow more people to be tied in directly to snapchat and make users more loyal and provide a better experience.

2. Create a new revenue stream based on wearables.

3. A PR vehicle to drive more users into the platform.

I think it accomplished #3. It may be able to accomplish 1-2 but we should wait and see. Also, something like Spectacles probably need a price drop to drive more people to buy it and the fact that this wearable doesn't drive people to upgrade to new spectacles would be an issue also.

Re: Snap sold fewer than 42K Spectacles, down 35% in Q2

#20
post #7

Can you use these without uploading to Snapchat? I wouldn't mind getting one just for making videos. (Or is there a better glasses product for that?)

I think it was possible, but I'm not sure how usable that is. https://www.youtube.com/watch?v=qsJIrzRVTrw

I saw your comment and the parent comment and didn't think I would see that video posted. That was the first video I thought of to answer the question. In case the parent poster is wondering, here is what the exported video looks like:

https://www.youtube.com/watch?v=eVIaQq5Es5o

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