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Rate my startup: ChompStack, a mobile website builder for restaurants

chompstack.com

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Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#11
post #9

I like it, but I hate your logo. Who takes a bite out of just the bun? Also, by showing a hamburger, you made me think of fast food and I could see conventional restaurants balking at that.

I created that logo and I hate it too. Any other ideas? I'm a horrendous graphic designer but I'm down to try again, and I agree with your points entirely. We were sort of pushing to get it done at the time. We could consider 99designs.com at this point I suppose.

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#12

Very nice implementation, and clear market. A friend has been talking about doing this for along time, as it is consistently felt that most restaurants do a horrible job with websites. However, I wonder if focusing only on the mobile side of things is the right way to go. I agree you've got yourself a market, but should a restaurant need to be updating two websites? If the same info is valid on both, why not provide…

Great observation. That is definitely on our roadmap.

Of course most restaurants already do have websites, so getting them to add a simple redirect to a mobile version might be an easier task than asking them to dump their entire existing website.

But I definitely agree, for new restaurants that don't already have a website, being able to build a desktop + mobile version with the same tool is very compelling.

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#13

http://www.chompstack.com We all know how mobile unfriendly restaurant websites tend to be. Many of them are done in Flash, and don't work at all on most phones. Others force you to download PDF menus which take forever to load and have an annoying tendency to lock up my phone. The irony, of course, is that I'm most likely to be looking at restaurant websites on my phone, when I'm around town looking for an interesti…

> I feel like our biggest challenge with this service is getting in touch with restaurant owners and convincing them of the value of having a mobile website, most of them don't seem to be particularly interested in technology.

I could see that being the case. I don't think they understand how infuriating it is on the consumer side.

Maybe publish some success stories citing the amount of increased revenue.

Another idea would be to build your own index/app of restaurants with mobile friendly sites so there's double incentive for them to sign up.

> Unlimited promotions, events and discounts with scheduling

Maybe you have this already, but a local restaurant here has a promotion where you sign up via email/SMS and they raffle a free pizza every weekend. Since they're also a bar, this helps get people in the door and spend more money.

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#14
post #10

http://www.chompstack.com We all know how mobile unfriendly restaurant websites tend to be. Many of them are done in Flash, and don't work at all on most phones. Others force you to download PDF menus which take forever to load and have an annoying tendency to lock up my phone. The irony, of course, is that I'm most likely to be looking at restaurant websites on my phone, when I'm around town looking for an interesti…

Instead of charging a flat setup or monthly fee, have you thought about pivoting your business model so that customers can order through your app, and you charge a percentage fee to the restaurant owner? I think skeptical restaurant owners would choose that no-risk option, and you'd probably make more money. Restaurant owners who think it'll be successful in making sales would probably be willing to pay a decent sum…

We have been contemplating adding ordering for a while now. To do it well, it's a non trivial problem with a lot of different challenges.

Restaurant online ordering providers usually fall into two camps:

1) Simple ordering that goes to email, fax, or phone. There is no integration with the kitchen and restaurants have to reconcile their reporting at the end of the day.

2) Online ordering website integration directly with the restaurant's point of sale system. This works better for the restaurant cause the orders can go straight to the kitchen printers, the sales reports are all in the same place, and the orders pop up in the point of sale system that the restaurant is already using. This is a lot more work (and a lot more expensive), and first you have to convince the POS manufacturers to give you access to their APIs.

Additionally, not all restaurants are interested in doing online ordering (it affects the workflow of the kitchen to have orders coming in 'out of band').

I wouldn't want to limit our service to only folks interested doing online ordering, but it might be an interesting add-on for us down the road.

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#16

This is well-done. I'm working on a similar project, and one thing I'd like to point out is that menus are not always simple databases. There are several menus that have paragraphs of information that relates to several menu items rather than just one. How are you planning on translating that information to a mobile application, if at all? I'm trying to find a good example of this "paragraph of extraneous info" from…

Interesting observation. Do you have any examples of this?

In my experience, most restaurant menus do fit into a simple database format. After all, most major point of sale systems do use relational databases to store and track menu items. The menu item databases are usually highly configurable but I've usually seen them break down into:

1) Major categories: Entrees, Appetizers 2) Menu items: Cheeseburger, Grilled Salmon 3) Modifier categories: Steak Temperature, Salad Dressing 4) Modifiers: Rare, Medium, Well-Done, etc.

Of course you usually don't display the modifiers on the menu itself, that is a back end implementation detail. :)

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#18
post #9

I like it, but I hate your logo. Who takes a bite out of just the bun? Also, by showing a hamburger, you made me think of fast food and I could see conventional restaurants balking at that.

I created that logo and I hate it too. Any other ideas? I'm a horrendous graphic designer but I'm down to try again, and I agree with your points entirely. We were sort of pushing to get it done at the time. We could consider 99designs.com at this point I suppose.

Replace the burger with a menu (keep the bite).

Re: Rate my startup: ChompStack, a mobile website builder for restaurants

#20
post #10

http://www.chompstack.com We all know how mobile unfriendly restaurant websites tend to be. Many of them are done in Flash, and don't work at all on most phones. Others force you to download PDF menus which take forever to load and have an annoying tendency to lock up my phone. The irony, of course, is that I'm most likely to be looking at restaurant websites on my phone, when I'm around town looking for an interesti…

Instead of charging a flat setup or monthly fee, have you thought about pivoting your business model so that customers can order through your app, and you charge a percentage fee to the restaurant owner? I think skeptical restaurant owners would choose that no-risk option, and you'd probably make more money. Restaurant owners who think it'll be successful in making sales would probably be willing to pay a decent sum…

Forget online ordering, just sell lead generation. I could sell your service to my local clients but not easily for 15/month. If you tracked leads you could easily sell your service on commissions alone.
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