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Why Email Newsletters are so Valuable, Case study on StartupDigest

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Re: Why Email Newsletters are so Valuable, Case study on StartupDigest

#11
Startup digest is smart because it just sends out lists of events. While it does take some effort to do the research to find these events, it seems like it would be easier to put together than a full fledged magazine like most of these newsletters are ( thrillist, dailycandy, etc ).

It could be expanded to other niches: wine festivals in your city, folk concerts in your city, etc

Ive been trying to brainstorm other newsletter ideas that could be built without a huge time investment every day to produce the newsletter.

Some I've thought of: - 'Techmeme' newsletter. Build a 'techmeme' for beekeepers or some other niche and send out the links to the best stories & blog posts on beekeeping in a weekly digest post.

- some deal newsletters could also be mostly automated with scraping

Re: Why Email Newsletters are so Valuable, Case study on StartupDigest

#12
post #6

Email lists are undervalued. You can get some unbelievable % responses in the Retail business. I would think a startup company that you can create a web blog from an email would be the perfect candidate for this type of marketing.

explain your idea more? ie- create web blog from an email.

At least I find it impossible to find anything in my email archives. So maybe an app like a bicycle wheel, the emails come in, route to the hub, and get directed elsewhere. Digital magazines are getting pretty snazzy, but should end up on your desktop, not stuck in your email. Similar emails can get parsed,tagged and directed to personal blogs. Nice and organized like.
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