In the time since this article was written Chance the Rapper tweeted[0]: Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay. About an hour later SoundCloud tweeted[1]: *airhorn* Spread the word: your music isn’t going anywhere. Neither are we. So it seems things have changed? I don't know much about Chance the Rappers financials but perhaps he is buying SoundCloud or investing in it? It will b…
Of course they are going to downplay this news. If they are having money issues and are seeking additional investment, the last thing they want is for a story like this to be in the headlines.
It gives their potential investors even more leverage, because if they don't have a successful funding round they're done.
It also makes it harder to convince investors to fund them, because no one is interested in funding a service which is losing money and doesn't have good growth numbers.
So these tweets mean nothing. It's completely normal for a company to deny reports of financial difficulty because to do anything else would just worsen the situation.
My rule has always been: look at how the company acts, not how they talk. SoundCloud just abruptly cut two major offices and 40% of staff. Does that sound like a healthy, growing company?