This article is literally clickbait disguised as a serious position with no actual argument in there. When your article says the "Limits of artificial intelligence" and you then then go on to talk about chat bots and a couple of other extremely superficial products as you examples. When you then suddenly switch to talk about automation and end up with not really showing any limites of AI (and wrongly apply it only to…
Agreed. I do think their point about amazon's head count steadily increasing is interesting. But on the other hand, they seem to be giving amazon too much credit as being an AI cheerleader. It's not, never has been.
The reason why it's increasing is because they are winning business. You can's use that for anything other than anecdotal evidence. You need to look at the industry as a whole if you want to say anything meaningful or conclusive and not even that is enough.