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Kill Google AMP before it kills the web

theregister.co.uk

11–20 of 489 posts

Re: Kill Google AMP before it kills the web

#11

Earlier quoted context omitted.

> I don't mind the idea of having a more standardised subset web page We already had this two decades ago: WAP, its contemporaries (i-mode), and its immediate successors (XHTML Mobile Profile).

Except mobile Web adoption in 2002 was poor because of form factor, among other things.

Oh sure. Though I'm not actually trying to criticise the idea of a subset, if anything I'd support it. I'm just pointing to potentially useful precedent. It's not a new idea.

Re: Kill Google AMP before it kills the web

#12

In theory* I don't mind the idea of having a more standardised subset web page that has a consistent internal structure and that renders quickly. However, having Google load this structured content and host it on its own platform is a terrible idea. Content should remain on the publisher's site. Putting too much content in one place is dangerous for competition. * In practice there are implementation problems too, e.…

> Putting too much content in one place is dangerous for competition

Considering we're on the precipice of a global authoritarian-populist cycle, there are non-market consequences to such concentration, too.

Re: Kill Google AMP before it kills the web

#14
post #7

"publication independence"? Really? The man who is famous among other things for supporting the most closed ecosystem there is around: iOS, where a single company decides what apps are worth publishing and wish ones doesn't. Or does newspaper publication independence is really that more important than software publication independence. The irony is so clear that it's weird that he didn't even mention it. That genie i…

> Or does newspaper publication independence is really that more important than software publication independence

Well, yes. It really is.

Re: Kill Google AMP before it kills the web

#17
I know it might not be their shtick, but I wish the post focused more on the "publication independence" part of the criticism. Giving Google control over prioritizing a subset of the web, and letting them optimize for it, just gives them a better way to filter content. They seriously have enough power over the web as it is.

The other criticisms about how it performs on iOS seem truly secondary, they could easily fix them but we're still left with the far bigger issue.

Additionally, criticisms about iOS having a closed ecosystem seem irrelevant to this. An App Store is one thing, but starting down the path of effectively adding "high speed lanes" to the supposedly free web is scary.

Re: Kill Google AMP before it kills the web

#18
post #7

"publication independence"? Really? The man who is famous among other things for supporting the most closed ecosystem there is around: iOS, where a single company decides what apps are worth publishing and wish ones doesn't. Or does newspaper publication independence is really that more important than software publication independence. The irony is so clear that it's weird that he didn't even mention it. That genie i…

The key difference is that there are alternatives to iOS, which isn't even a majority share of the market.

Google, by contrast, has a far larger share of the search engine market than Apple has of the mobile device market. That means it's more of a concern by default.

Re: Kill Google AMP before it kills the web

#19

In theory* I don't mind the idea of having a more standardised subset web page that has a consistent internal structure and that renders quickly. However, having Google load this structured content and host it on its own platform is a terrible idea. Content should remain on the publisher's site. Putting too much content in one place is dangerous for competition. * In practice there are implementation problems too, e.…

> I don't mind the idea of having a more standardised subset web page We already had this two decades ago: WAP, its contemporaries (i-mode), and its immediate successors (XHTML Mobile Profile).

Sure, and those were good solutions for the time - nothing wrong with similar approaches in a modern context.

Re: Kill Google AMP before it kills the web

#20
post #9

Earlier quoted context omitted.

Google using their search monopoly to create a distribution monopoly is also extremely worrying.

> Google using their search monopoly to create a distribution monopoly is also extremely worrying. Google is using any means possible to keep the web (html, js, css) relevant in the age of native apps (that includes Facebook app running on Android). If the web stays relevant, the same goes for Google search.

In contrast, I think google is making every effort possible to direct people away from the web and into the Google ecosystem. Searching for maps? Google. Searching for flights? Google. Searching for information? Google. The list goes on, and the technical means for delivery is essentially irrelevant.
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