He wasn't ad-libbing. A network or remote service being unavailable is a common occurrence in presentations. I can't say I have a scripted response for every common contingency, but I'm not Steve Jobs. If he's a rehearsal freak, I'm sure he rehearsed the common problems and didn't just repeat the ideal case over and over again.
How Steve Jobs beats presentation panic
11–20 of 22 posts
Re: How Steve Jobs beats presentation panic
#12This made me remember how awkward the Froyo/google tv hiccups at google I/O felt in comparison, completely different story.
Re: How Steve Jobs beats presentation panic
#13I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting; the videogame demonstrations in particular seem to summon his inner child.
There are many dubious claims such as the "factual" remarks about the superlative qualities of the products (thinnest, cheapest, greenest), but I am sure he believes it when he starts the talk by saying that "we have some great things to show you".
Re: How Steve Jobs beats presentation panic
#14I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting; the videogame demonstrations in particular seem to summon his inner child. There are many dubious claims such as the "factual" remarks about the superlative qualities of the products (thinnest, cheapest, greenest), but I am sure he believes it when he starts the talk by saying that "we have some great th…
>I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting
He's a very good salesman. He clearly sold you on his pitch. I'm a little more cynical, and hardly expect the head salesman of the company to be anything but over the moon with the revolutionary new watchamacallit that changes the rules and introduces a whole new aspect to living that no competitor could ever hope to achieve, setting new benchmarks of stuff that wasn't important when we didn't have it but have become a mandatory element that will change you world now that we do.
Re: How Steve Jobs beats presentation panic
#15A friend of mine has a great line for whenever something unexpected happens in a demo: "I'm glad this happened and I'll tell you why..."
I actually hate this line.
I've heard it a few times and it provides the impression that you weren't going to explore something important in your planned presentation which is a bit of a slap to the audience. I prefer "This gives us an opportunity to talk about..."
Your presentation shouldn't be an accident, you shouldn't be glad you would have failed to tell us something important had things gone right, you should be glad to react to changing circumstances and explain something off the cuff.
Re: How Steve Jobs beats presentation panic
#16I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting; the videogame demonstrations in particular seem to summon his inner child. There are many dubious claims such as the "factual" remarks about the superlative qualities of the products (thinnest, cheapest, greenest), but I am sure he believes it when he starts the talk by saying that "we have some great th…
>I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting He's a very good salesman. He clearly sold you on his pitch. I'm a little more cynical, and hardly expect the head salesman of the company to be anything but over the moon with the revolutionary new watchamacallit that changes the rules and introduces a whole new aspect to living that no competitor could…
Spot on. He's clearly too smart and too critical to love all his products as much as he pretends. He can probably tell you thirty things he would fix about the 4G iPhone. (Or you can just wait until he releases the next version.) The mark of an innovator is perpetual dissatisfaction.
Re: How Steve Jobs beats presentation panic
#17Earlier quoted context omitted.
>I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting He's a very good salesman. He clearly sold you on his pitch. I'm a little more cynical, and hardly expect the head salesman of the company to be anything but over the moon with the revolutionary new watchamacallit that changes the rules and introduces a whole new aspect to living that no competitor could…
Spot on. He's clearly too smart and too critical to love all his products as much as he pretends. He can probably tell you thirty things he would fix about the 4G iPhone. (Or you can just wait until he releases the next version.) The mark of an innovator is perpetual dissatisfaction.
He's clearly too smart and too critical to love all his products as much as he pretends.
He answers his own email in a hurt tone of voice when you criticize them. If you don't think he begins each day with a tall, chilled glass of his own Kool-Aid... well, I'd have to disagree.
Re: How Steve Jobs beats presentation panic
#18I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting; the videogame demonstrations in particular seem to summon his inner child. There are many dubious claims such as the "factual" remarks about the superlative qualities of the products (thinnest, cheapest, greenest), but I am sure he believes it when he starts the talk by saying that "we have some great th…
>I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting He's a very good salesman. He clearly sold you on his pitch. I'm a little more cynical, and hardly expect the head salesman of the company to be anything but over the moon with the revolutionary new watchamacallit that changes the rules and introduces a whole new aspect to living that no competitor could…
I find that he exudes glee with some parts of his presentations. I use a ThinkPad running Windows, but I do like my iPhone 3G (which, granted, I got as a present and didn't plan to buy) and want to get an iPhone 4 at some point, but I wouldn't say that he's "sold me". I don't buy into a lot of the things he talks about in his keynotes (I found the Windows 7 mockery a while ago downright juvenile). I like iOS and some of the Stevenotes about it, but not Mac---and don't get me started on Safari and iTunes. FaceTime is a bit of a joke, too, considering that classmates used 3G cellphone videochat in my high-school in 2003. J
When you study his lecture techniques and take five seconds to consider his numbers and superlatives, a lot of the sales pitch falls apart. I would not feel out of line to say that some of the claims are blatant lies. Even so, there still remains some indescribable magic in it reminiscent of a child-like fascination that Nintendo and Shigeru Miyamoto also (used to) focus on.
However, it is not impossible that I have been soundly duped by his superb acting skills as "happy Steve".
This is probably me back-pedalling and rephrasing my comment to say that he often exudes pure glee, particularly when using the videogames. It's more of a particular than a holistic observation, but I find these instances infectious.
Re: How Steve Jobs beats presentation panic
#19Earlier quoted context omitted.
>I also believe that one of Steve's biggest advantages is that he loves the products and features he is presenting He's a very good salesman. He clearly sold you on his pitch. I'm a little more cynical, and hardly expect the head salesman of the company to be anything but over the moon with the revolutionary new watchamacallit that changes the rules and introduces a whole new aspect to living that no competitor could…
Spot on. He's clearly too smart and too critical to love all his products as much as he pretends. He can probably tell you thirty things he would fix about the 4G iPhone. (Or you can just wait until he releases the next version.) The mark of an innovator is perpetual dissatisfaction.
I don't know about that. If he worked for AMD/ATI or nVidia, he might have gone bonkers, as the innovations over the previous ones seem so intangible, since the platform is basically an incrementalist arms race: benchmark scores, umpteenillion transistors, superthreading. The mobile market could have been the same, but Steve Jobs stepped up the PR game. It is unlikely, but not impossible, that the people in the graphics industry could apply the same communication strategy, but I won't go into that.
A lot of people on this site often tout the Android phones' hardware specifications' superiority over the iPhone, since X has Y GHz or MB more. What a lot of these people do not understand is that this is not at all what the beauty of the iOS PR is about: it is about features and achievements. These represent tangible milestone that do not come across as uninterest incremental updates: "why would I want a 2GHz processor over a 1GHz" the average consumer asks himself. "It is Xer", the other bloke says. Faster, bigger, better, but to what end; to use the same logic of comparative adjectives as arguments, it's also more expensive. This is why buying a complete desktop Windows computer is incarnate nightmare of an average user.
I mentioned features and achievements and how the constitute tangible milestone and selling points; nobody gives a damn about three-hundred-something DPI (what is DPI?!). The current iPhone has a number of DPI, and this new number is obviously higher, big deal. But there is an achievement; the pixel density surpass the resolution of average human vision, so the screen will be like a physical object---not a digital one. You could go on about a "post-pixel era" or something like that, but the point is that we have a feature and not a number anymore. This is a milestone to prospective users as well as the employees at Apple who have now breached a frontier and defeated a barrier in digital computing.
You are feel to chalk up his views on the larger products as "dissatisfaction", but if his focus is in the features and achievements, there is much to be ecstatic about.
... if you do not lapse into the world of nonsensical numbers and incrementalism.
(Sorry if any of it is incoherent, but my allergy is killing me today.)
Re: How Steve Jobs beats presentation panic
#20Earlier quoted context omitted.
Spot on. He's clearly too smart and too critical to love all his products as much as he pretends. He can probably tell you thirty things he would fix about the 4G iPhone. (Or you can just wait until he releases the next version.) The mark of an innovator is perpetual dissatisfaction.
I don't know about that. If he worked for AMD/ATI or nVidia, he might have gone bonkers, as the innovations over the previous ones seem so intangible, since the platform is basically an incrementalist arms race: benchmark scores, umpteenillion transistors, superthreading. The mobile market could have been the same, but Steve Jobs stepped up the PR game. It is unlikely, but not impossible, that the people in the graph…
>But there is an achievement; the pixel density surpass the resolution of average human vision, so the screen will be like a physical object---not a digital one
You are a sucker for a sales pitch.