The sad reality is that capitalism provides the required incentive to motivate smart, talented people who can actually innovate. There are of course exceptions, many people are doing this work because it is their passion, and would likely continue doing it even if they weren't paid well, but such people are rare; most people simply want to do a job and receive the maximum compensation they can get -- based upon free market dynamics and relative rarity of someone with their experience, ability, and knowledge.
Nothing in life is free, asshole.