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Well, that's disturbing. I bet we'll see much more of this in the coming days.
Is this new? Things like Affectiva has been out for a long time.
Not as advanced as this, obviously, but industry has been thinking about ways to do automated visual analysis like this for a long time.
Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basic/.
Five years ago it didn't seem so sinister. A lot has happened since then, I guess.
Windows.. TeamViewer.. using the primary screen to display the ad.. and the camera is not even hidden.. Amateurs. I wouldn't be alarmed by this, they probably don't even now the accuracy of the algorithm they are using or how to interpret the collected data correctly.
http://hackaday.com/2010/10/15/window-curtain-moves-to-scree...
Edit: Here is what the buttons look like. Gender and age. https://image.slidesharecdn.com/hvc-c-android-prototype20141...
Though not at the level depicted in the movie, I am nonetheless reminded of Minority Report.
The movie was released in 2002, so fairly prescient.
