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Landing pages that convert

chancebarnett.com

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Re: Landing pages that convert

#11

Post by pbiggar »

JoeAltmaier wrote: post #7
pbiggar wrote: post #4

I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.

Freebies work, no denying it. Doesn't matter if its a pen, a keychain, a white paper download. They're probably interested in your product - they Googled it after all, thats why they ended up there - but they have a dozen similar pages to quickly review. So no, interest doesn't mean they want to give you their email.

What I'm trying to ask is whether offering them something which they don't want is going to help the conversion. My intuition says no.

Re: Landing pages that convert

#12

Post by pbiggar »

ahoyhere wrote: post #5
pbiggar wrote: post #4

I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.

That's because you're not your customer. It's a technique that works extremely well, and is extremely profitable. If you can't get out of your own head, and imagine that other people are different from you, you are going to fail in business... so consider this an exercise.

Thank you for the condescending reply.

Actually, I'm trying to get more information here. Its not clear how this would work, or what sort of person would care about some whitepaper.

I guess part of the problem is that the post is very vague about what the product is, who the target customer is, or why they would care about a whitepaper. If you make a consumer product/SaaS, what could they be offered that they care about to make this work?

Re: Landing pages that convert

#13

Post by JoeAltmaier »

pbiggar wrote: post #11
JoeAltmaier wrote: post #7

Earlier quoted context omitted.

Freebies work, no denying it. Doesn't matter if its a pen, a keychain, a white paper download. They're probably interested in your product - they Googled it after all, thats why they ended up there - but they have a dozen similar pages to quickly review. So no, interest doesn't mean they want to give you their email.

What I'm trying to ask is whether offering them something which they don't want is going to help the conversion. My intuition says no.

Agreed. Web tchotchkes are so much less satisfying than physical ones.

Re: Landing pages that convert

#14

Post by patio11 »

pbiggar wrote: post #12
ahoyhere wrote: post #5

Earlier quoted context omitted.

That's because you're not your customer. It's a technique that works extremely well, and is extremely profitable. If you can't get out of your own head, and imagine that other people are different from you, you are going to fail in business... so consider this an exercise.

Thank you for the condescending reply. Actually, I'm trying to get more information here. Its not clear how this would work, or what sort of person would care about some whitepaper. I guess part of the problem is that the post is very vague about what the product is, who the target customer is, or why they would care about a whitepaper. If you make a consumer product/SaaS, what could they be offered that they care ab…

A short course delivered over email on $PROBLEM_DOMAIN works fairly well. SEOs of my acquaintance frequently use Cosmo headlines, like 7 Mistakes Most People Make When X-ing. Yours now, totally free, if you'll give your mailing address. Deliver one a day, ask for a sale on day 4 and day 7. This works ridiculously well.

Re: Landing pages that convert

#15

Post by davidblair »

patio11 wrote: post #8
jules wrote: post #6

Earlier quoted context omitted.

How much difference did no testimonial vs male testimonial vs female testimonial make?

A statistically significant difference and then a statistically significant difference. A/B tests don't guarantee that the observed magnitude of the difference is meaningful. (To satisfy your curiosity, it was Glenda 25.12% vs Dave 23.38%, significant at 90% confidence, and I don't have numbers handy for the testimonial vs. no testimonial test. That was prior to me tracking the results in a systematic fashion. It doe…

What do you use as your p-value cutoff?

I've heard many arguments for .05 being the highest acceptable for research but it seems like you have found an acceptable p-value that is out of that range by quite a bit.

Re: Landing pages that convert

#16

Post by bryanh »

davidblair wrote: post #15
patio11 wrote: post #8

Earlier quoted context omitted.

A statistically significant difference and then a statistically significant difference. A/B tests don't guarantee that the observed magnitude of the difference is meaningful. (To satisfy your curiosity, it was Glenda 25.12% vs Dave 23.38%, significant at 90% confidence, and I don't have numbers handy for the testimonial vs. no testimonial test. That was prior to me tracking the results in a systematic fashion. It doe…

What do you use as your p-value cutoff? I've heard many arguments for .05 being the highest acceptable for research but it seems like you have found an acceptable p-value that is out of that range by quite a bit.

I figure that if the test is at 90% confidence, it usually means we can't really make a really really bad decision going with the favorite. So what if that tiny increase in conversions wasn't really there, I figure its time to move on to another, possibly more lucrative test. Maybe Patrick has a different or more fleshed out opinion on this.
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