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Horlicks, a drink Brits go to bed with and Indians wake up with

bbc.com

11–20 of 144 posts

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#11

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

People are still trying to sell that idea, only now they've packaged it as 'bone broth'. Snark aside, though, I could drink salty, savoury hot drinks all day long.

It's a preferable alternative to sugar, sure, but the salt content could be a concern. Wouldn't be a bad option if the other option is soda.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#12

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

People are still trying to sell that idea, only now they've packaged it as 'bone broth'. Snark aside, though, I could drink salty, savoury hot drinks all day long.

Now that science is backing benefits from fasting, and that bone soup are recommended for long fasts (> 48 hours), they should advertise towards that market!

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#13

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

Not even a drink, but: reading The Lion, the Witch and the Wardrobe as a child led me down a similar path with regard to Turkish Delight.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#15
Great article - the drink backstory is just a good segue into the discussion about globalization and how it's changing with China and India.

> "In fact, many of the areas that will generate the most growth in future are currently unfamiliar in the West, according to management consultancy McKinsey."

Given that more and more of the co's in YC's recent batches are exclusively India focused, I am definitely on board with the next big unicorn being born in India and China right now.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#16

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

Not even a drink, but: reading The Lion, the Witch and the Wardrobe as a child led me down a similar path with regard to Turkish Delight.

That's such a common one! It's even worse that there's a chocolate bar in the UK called "Turkish Delight" which is nothing like the proper "Lokum". It's not very pleasant :)

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#17
post #4

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

Went to a football match as a lad and wasn't sure what Bovril was, but ordered one anyway. Imagine my reaction when what I thought was hot chocolate, was instead hot beef extract.

Billy Connolly had a great bit about Bovril, football and violence.

https://youtu.be/-JjVg0Sbsh4

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#19

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

Not even a drink, but: reading The Lion, the Witch and the Wardrobe as a child led me down a similar path with regard to Turkish Delight.

Same here with Harry Potter in regards to stale bread and cheese.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#20
There is an extremely similar drink in the UK (and probably elsewhere) called Ovaltine which is marketed as an energy drink.

I always thought it was odd that two such similar drinks were marketed in such contrary ways. Horlicks to make your sleep and Ovaltine to give you energy. Perhaps that was the point at which I realised marketeers weren't always scientific in their advice :(

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