No, I Don’t Want to Subscribe to Your Newsletter

Post by digitalengineer » Fri, Mar 24, 2017, 2:39 PM UTC

petercooper wrote: post #7

digitalengineer wrote: post #6

Yes it's annoying but they work: "sticking a big ole pop-up in their face can be one of the most effective ways to jolt their attention & grab their email for a return visit." Peep Laja. https://conversionxl.com/popup-defense/?hvid=2EcGFw

I'm in the newsletter business (and don't use these modals out of principle) and the folks I chat to about it confirm the same - they work really well . But, I counter, so does spamming or making 10000s of automated phone calls.. and we've agreed those things are damaging and unethical - I agree with Dave, it's about time we as an industry considered full screen modals to be dirty and unwelcome.

Post by cmahler7 » Fri, Mar 24, 2017, 2:46 PM UTC

Lxr wrote: post #9

This is what happens when you mindlessly optimise for metrics like user signups - not surprisingly, you get more signups when you block the content with an obnoxious modal but after a few years, you wonder where all your users went. How much value do you really get from a user who was forced to sign up with a gun to their head?

Post by dugmartin » Fri, Mar 24, 2017, 2:49 PM UTC

petercooper wrote: post #7

digitalengineer wrote: post #6

Yes it's annoying but they work: "sticking a big ole pop-up in their face can be one of the most effective ways to jolt their attention & grab their email for a return visit." Peep Laja. https://conversionxl.com/popup-defense/?hvid=2EcGFw

I'm in the newsletter business (and don't use these modals out of principle) and the folks I chat to about it confirm the same - they work really well . But, I counter, so does spamming or making 10000s of automated phone calls.. and we've agreed those things are damaging and unethical - I agree with Dave, it's about time we as an industry considered full screen modals to be dirty and unwelcome.

Post by Lxr » Fri, Mar 24, 2017, 2:52 PM UTC

bradleyankrom wrote: post #14

digitalengineer wrote: post #11

Earlier quoted context omitted.

It's about all user intent. Will you bring value? For you I'd advice experimenting with a pop-up when the user is about to leave. "A popup designed with exit-intent – in laymans terms it means that the popup only displays when you are about to leave the site." Results? "an increase of sign-ups by 600%. They went from typically 70-80 daily new subscribers to 445 – 470 new subs per day."

How would you go about detecting when a user is about to leave your site? Other than responding to a click on an external link? The two ways I typically leave a site are a) typing a URL into the address bar and b) closing a tab.

Post by Nadya » Fri, Mar 24, 2017, 2:53 PM UTC

bradleyankrom wrote: post #14

digitalengineer wrote: post #11

Earlier quoted context omitted.

It's about all user intent. Will you bring value? For you I'd advice experimenting with a pop-up when the user is about to leave. "A popup designed with exit-intent – in laymans terms it means that the popup only displays when you are about to leave the site." Results? "an increase of sign-ups by 600%. They went from typically 70-80 daily new subscribers to 445 – 470 new subs per day."

How would you go about detecting when a user is about to leave your site? Other than responding to a click on an external link? The two ways I typically leave a site are a) typing a URL into the address bar and b) closing a tab.

    1) Change to another tab
    2) Close the tab
    3) Type a new search/website in the Omnibar