New Coke indirectly made the company TONs of money. Before New Coke, cane sugar was used as sweeteners (expensive). They used high fructose corn syrup in New Coke and caused everyone to "hate" it. When they released Coke Classic, they used the old formula, but kept the corn syrup. Because people had become used to the taste, they did not notice the difference. This allowed them to considerably lower the cost of the m…
When classic coke went on the market, sales were way higher than they had been before the switch. It was a smart move.