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Steve Jobs's thoughts on the Internet in 1996

wired.com

11–20 of 44 posts

Re: Steve Jobs's thoughts on the Internet in 1996

#11
>The implicit message of the Macintosh, as unforgettably expressed in the great "1984" commercial, was Power to the People. Jobs's vision of Web objects serves a different mandate: Give the People What They Want.

This seems to echo a number of the current criticisms of Jobs and the App Store / iPhone OS. Numerous commentators – too many to count – have compared the current approach of Apple to that "garden of pure ideology" that the Big Brother character in the 1984 commercial proclaims. The iPhone OS and App Store seem to take freedom away from developers/tinkerers in order to give ordinary folks the easiest, most hassle free computing experience.

It's interesting to think that the roots of the current crop of Apple offerings may have been planted long ago when Jobs was ousted from his own company by the Pepsi CEO he hired and forced to wander and reinvent himself.

Re: Steve Jobs's thoughts on the Internet in 1996

#12
post #10

On how the web would evolve, Jobs was profoundly wrong The new Steve Jobs scoffs at the naïve idealism of Web partisans who believe the new medium will turn every person into a publisher. The heart of the Web, he said, will be commerce, and the heart of commerce will be corporate America serving custom products to individual consumer. On how soon the web (and software development) would go from custom development to…

On the contrary, his only mistake was that he didn't see that the naive idealistic pseudo-democratization which co-opts the people's creativity to become conduits for advertising is one and the same as corporate capitalism.

Re: Steve Jobs's thoughts on the Internet in 1996

#13
post #10

On how the web would evolve, Jobs was profoundly wrong The new Steve Jobs scoffs at the naïve idealism of Web partisans who believe the new medium will turn every person into a publisher. The heart of the Web, he said, will be commerce, and the heart of commerce will be corporate America serving custom products to individual consumer. On how soon the web (and software development) would go from custom development to…

On the contrary, his only mistake was that he didn't see that the naive idealistic pseudo-democratization which co-opts the people's creativity to become conduits for advertising is one and the same as corporate capitalism.

Interesting viewpoint.

I think Wikipedia, Wikileaks, the use of Blogs, Twitter and even the epitome-of-corporate-antiprivacy that is Facebook by political movements: all present very strong counterevidence to your claim that the web has not been democratized.

The heart of any information medium has to be commerce, in that there has to be way to economically support the infrastructure costs of the medium but what makes the web more democratic is:

1) The infrastructure costs are very low and falling (The cost of a web server that you can run two hundred blogs off is not more than $200 / year)

2) Quite contrary to what Jobs claimed, everyone on the web is already a publisher.

Re: Steve Jobs's thoughts on the Internet in 1996

#15
Jobs: "But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important."

What would that Jobs think of Apple's new commercials that pitch the iPad as "revolutionary" and "magical"?

Interesting, that was (is?) a Jobs who trusts individuals, but has "a somewhat more pessimistic view of people in groups." I wonder if this shaped his leadership style (his "control freakishness" as some call it), so that he makes many of the calls and doesn't rely on committees.

Re: Steve Jobs's thoughts on the Internet in 1996

#17
Pretty profound interview. Jobs always seems to put thought into his answers, rather than using "canned speak" which most CEOs resort to. At least his older interviews are like that.

I went looking for a page with a collection of all of his interviews but couldn't find one. I have started a subreddit to collect his interviews. Please submit your favorite ones.

http://www.reddit.com/r/SteveJobs/

Re: Steve Jobs's thoughts on the Internet in 1996

#18
In some ways, his thoughts are some of the most profound things I've read. A very clear articulation of the place of creativity:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

and design:

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

The missing part for me is that he doesn't see that they're like yin and yang with each other. Grokking leads to creativity, and creativity leads to grokking. Most people who aren't engineers don't quite understand the profoundness of that feedback loop. I feel like he mostly does -- but there's still this small little missing link. It could even be his Achilles' heel. But yeah, in everything else he is quite clairvoyant.

Re: Steve Jobs's thoughts on the Internet in 1996

#19
post #13

Earlier quoted context omitted.

On the contrary, his only mistake was that he didn't see that the naive idealistic pseudo-democratization which co-opts the people's creativity to become conduits for advertising is one and the same as corporate capitalism.

Interesting viewpoint. I think Wikipedia, Wikileaks, the use of Blogs, Twitter and even the epitome-of-corporate-antiprivacy that is Facebook by political movements: all present very strong counterevidence to your claim that the web has not been democratized. The heart of any information medium has to be commerce, in that there has to be way to economically support the infrastructure costs of the medium but what make…

Wikipedia is a perfect example of what I'm talking about, because it's controlled by a very small number of elites with no accountability. This is true of Britannica, but the difference is that Wikipedia editors have perversely managed to co-opt populist democratic rhetoric in order to justify what is effectively an oligarchy. The presence of the edit button on each page functions as an ideological mystification to conceal the where the real power lies. What's happening is that we are provided with the illusion of power, on condition that we never actually use it. As soon as you actually try to become a wikipedia editor, you are immediately confronted with a co-ordinated power bloc that is virtually impossible to penetrate. So far, these elites have been benevolent, but the case of one poweful Wikipedia editor who was a member of a cult and deleted any criticism of the cult leader on his page illustrates that abuse of power is possible.

Another example of this is restaurant reviews. The basic argument is familiar: a single restaurant reviewer in a newspaper is an elite, and this creates the potential for abuse of power. He could demand kickbacks from restaurants to ensure positive reviews or promote his friends' restaurants at the expense of competitors, and so on. Decentralization is proposed as the solution: instead of a single restaurant review, individual patrons review restaurants on a web site and it averages the reviews, and even if a few of them are corrupt, it's much harder to subvert the system. So problem solved, it's a much more trustworthy system. Except for one minor problem: Yelp implements this idea, and restaurant owners have complained that Yelp has abused their power by trying to extort advertising dollars from them by threatening to delete positive reviews and post negative reviews.

The pattern should be clear: moving from a centralized system to a decentralized network doesn't eliminate power, it just moves it to a different place where it can be potentially abused by a different group of elites. That position of power comes from controlling the protocol which aggregates each individual node on the network. The nodes can be decentralized and distributed, but the cost for this is that they must all speak the same language to connect to each other, which is a centralization at a different level.

That's why further decentralization doesn't solve the Yelp problem. We could imagine a federated system of restaurant reviews where individual reviews are stored on servers controlled by individuals, so they can't be deleted. But this just moves the power to a different level - the system for aggregating the peers on the node becomes the position of power, which could potentially be exploited for power and money to an elite. A similar relationship exists between Facebook and Diaspora. This is why Google promotes decentralization, because it is the centralized place you have to pass through in order to get to all that decentralized content, and there's lots of money to be had in owning that position. The handful of multinational corporations that control the internet backbones are also in a similar position of power, control and profit. This is ideal position to hold power, because the average person is completely clueless that these are positions of power. Think of how few people are aware of the importance of network neutrality, for example. Evgeny Morozov makes similar points in his TED talk entitled "How the Net aids dictatorships."

Really, the people promoting decentralization as a moral imperative are the ones who are profiting from it, from VC backed startups who stand to make millions or even billions of dollars to global multinationals who already are. Here again, the idealistic hacker ethos and ruthless corporate capitalism turn out to be one and the same, a nice example of the Hegelian coincidence of opposites.

Re: Steve Jobs's thoughts on the Internet in 1996

#20
post #5

Any idea what he means by "web objects"? I read the whole thing but couldn't get a clear idea.

Why, they're the future of the web, or haven't you heard? ;-)

Was I voted down because y'all lack a sense of humor, or was it because you didn't read the article?
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