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AOL acquires Bebo for 850 million

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11–18 of 18 posts

Re: AOL acquires Bebo for 850 million

#11

Hmmm... so, AOL paid $850 M for 3.5 million visits a month. That means that they're paying about $250 a user. At the same valuation per user, that values Facebook at a paltry $ 7 billion. Another thought... if users are worth $250 a piece, maybe my blog that has 100 readers a month might actually be worth $25,000! Anyone wanna buy it? :)

That's US visitors. They're based in the UK and that's where they've been most successful. Techcrunch says 22 million uniques.

Re: AOL acquires Bebo for 850 million

#12
post #10

AOL has some cash flow - about 9 million subscribers paying $10-$25 for Internet access monthly ( http://tinyurl.com/ytnz3d )

so they're roughly on par with World of Warcraft, except they have a much weaker brand?

kinda sad when you put it that way.

Re: AOL acquires Bebo for 850 million

#13
post #12
post #10

Earlier quoted context omitted.

so they're roughly on par with World of Warcraft, except they have a much weaker brand?

kinda sad when you put it that way.

except, you know, not... when you factor in their push into online advertising and consolidation/acquisitions as well as their publications.

Re: AOL acquires Bebo for 850 million

#14

Hmmm... so, AOL paid $850 M for 3.5 million visits a month. That means that they're paying about $250 a user. At the same valuation per user, that values Facebook at a paltry $ 7 billion. Another thought... if users are worth $250 a piece, maybe my blog that has 100 readers a month might actually be worth $25,000! Anyone wanna buy it? :)

Want to pay me $249 to read your blog? :)

On a more serious note, the average facebook user spends more time on facebook (and views more pages, ads, etc) than the average reader spends on your blog.

Re: AOL acquires Bebo for 850 million

#15

i've tried reading up on "engagement advertising", but i continue not to understand it. it seems like a fairly empty buzzword for saying that the ads will be micro-targeted (maybe via social networking information you've revealed, like facebook's attempts?), which, to my knowledge, is a concept that hasn't seen much success yet.

Engagement advertisement is an idea that I think successfully addresses the problem of click fraud. Instead of just measuring clicks or impressions, they would base the results on a desired user experience. Hard to do and track also, imho.

Re: AOL acquires Bebo for 850 million

#16

Hmmm... so, AOL paid $850 M for 3.5 million visits a month. That means that they're paying about $250 a user. At the same valuation per user, that values Facebook at a paltry $ 7 billion. Another thought... if users are worth $250 a piece, maybe my blog that has 100 readers a month might actually be worth $25,000! Anyone wanna buy it? :)

This type of valuation has been mentioned before ( http://news.ycombinator.com/item?id=121206 ).

Yahoo purchased GeoCities for US$1100 per user. Microsoft purchased a stake of Facebook for US$300 per user. So, AOL buying Bebo for US$250 per user is a relative bargain.

Regarding your blog, its only worth US$25000 if you can sell it. Otherwise it is worth nothing.

Re: AOL acquires Bebo for 850 million

#18
post #16

Hmmm... so, AOL paid $850 M for 3.5 million visits a month. That means that they're paying about $250 a user. At the same valuation per user, that values Facebook at a paltry $ 7 billion. Another thought... if users are worth $250 a piece, maybe my blog that has 100 readers a month might actually be worth $25,000! Anyone wanna buy it? :)

This type of valuation has been mentioned before ( http://news.ycombinator.com/item?id=121206 ). Yahoo purchased GeoCities for US$1100 per user. Microsoft purchased a stake of Facebook for US$300 per user. So, AOL buying Bebo for US$250 per user is a relative bargain. Regarding your blog, its only worth US$25000 if you can sell it. Otherwise it is worth nothing.

>> Microsoft purchased a stake of Facebook for US$300 per user and an exclusive advertising deal.

fix'd.

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