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Snapchat reportedly hit 160M daily users and $400M revenue in 2016

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11–20 of 57 posts

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#11
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

[deleted]

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#12
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

Based on Snap's own numbers it would indicate Instagram is a tier 1.

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#14
post #5

Earlier quoted context omitted.

Better a company that generates revenue than one that uses all it's money on growth and has billions $ negative. I hate this idea of a growth rate being "too slow", all it does is encourage monopolisation which is bad for people. Edit: spelling

I'd honestly be curious to why this comment is being downvoted so much, as I've often found myself agreeing with this refrain. To pre-answer the common rebuttal I get, that VCs are taking moonshots at the chance of a VERY HIGH return; I'd ask why not look at VC investments in the sense of a more traditional portfolio, where you'd have your growth stocks, your value stocks, etc. If I could find a vehicle that reliably…

It's not a viable way to look at investing in ad companies. Advertising has historically been zero-sum (about 2% of the economy), and there's huge returns to scale (more data, bigger advertisers, etc). Unless your inventory is unique (which it isn't), you need reach (which is why TV is/was such a great platform). Look at Twitter, which is having a extremely difficult time w/ ads because of that lack of scale.

In ads, you want to be GOOG/FB, not TWTR.

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#16
post #10

Earlier quoted context omitted.

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

If I pull out my phone I go right to HN, or the current book I'm reading. I'm definitely old now...

Me too.

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#17
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

I thought it was for sexting..?

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#18

Earlier quoted context omitted.

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

Based on Snap's own numbers it would indicate Instagram is a tier 1.

Seems like Snapchat is growing faster though

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#19
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

I thought it was for sexting..?

[deleted]

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#20
post #10

Earlier quoted context omitted.

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

If I pull out my phone I go right to HN, or the current book I'm reading. I'm definitely old now...

Same here. In a sense HN is a sort of restricted social network for me, or even a tribe if you wish.

Except we don't gather around the fire anymore, we gather around a website and exchange stories not of hunting animals, but hunting bugs.

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