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Google AMP Is Not a Good Thing

danielmiessler.com

11–20 of 169 posts

Re: Google AMP Is Not a Good Thing

#11
post #7

AMP specifications allow for other cache servers, of which CloudFlare[0] has recently implemented one. You could implement your own if you like. AMP also specifies that the canonical page URL should be used when sharing, though the cached URL is currently what's shown in the browser. Their last developer update[1] said they're working to address this, however for all relevant purposes Google's own systems already cur…

There is a decent amount of documentation about how the AMP cache works here:

https://developers.google.com/amp/cache/overview

Re: Google AMP Is Not a Good Thing

#12
When i got a Nexus One way back when, it had a news app that preloaded the news with 4-8 paragraphs of plain text and a single photograph. It was great, I could catch up on the news while I was standing in a checkout line or similar short time-wasting situation. AMP gets somewhat back towards that, but it's still slow and unresponsive by comparison.

Google doesn't get news. The people who work on google News clearly don't consume it, barring the unlikely possibility that they're masochists who enjoy making everyday tools work more and more poorly.

Re: Google AMP Is Not a Good Thing

#13
It got annoying enough for me to switch my search to bing.com everywhere, including Google's own browser. My two main complaints: 1. Once I am on AMP page, most of the time I want to click around the site and I cannot do that - feels like a cage. 2. URL obfuscates the site name and article title (not completely, but definitely adds visual noise)

Re: Google AMP Is Not a Good Thing

#14

Out of interest, is there anyone who wants to defend the current Google AMP (not the concept of lighter webpages, but how google has gone about it?) I haven't found anyone yet personally.

Just noticed a few days ago one of the major Australian newspapers started using AMP. I do understand the negativities around Google's AMP, but the speed was.. blazing fast. I can't help to think that for a user who may not be familiar with all the underlying issues, it is a pretty good user experience in terms of the speed alone.

I seek out AMP pages on my phone everytime. It's exceedingly faster than a typical page like CNN.

Re: Google AMP Is Not a Good Thing

#15

Out of interest, is there anyone who wants to defend the current Google AMP (not the concept of lighter webpages, but how google has gone about it?) I haven't found anyone yet personally.

As someone that dislikes viewing desktop sites on mobile devices I have no problems with AMP. It would seem the majority of people that have issues with it have to do with Google caching the content. If you don't like Google caching AMP content then host your own caching. It's free open source software.

Re: Google AMP Is Not a Good Thing

#16
Similar to Medium, AMP encourages fast page loads and no interstitials, pop-ups or other cancer that seems to infest the average site these days.

Yes, it may be possible to fix it over time. But I see AMP and Medium as clean, lightweight platforms that developers/marketers want to emulate and users will start to demand.

From a user experience, you definitely can't beat the speed of AMP delivered content. So it's a high bar to beat. But if it forces content providers to up their game, I see it as a good thing.

I guess the scary point, that hasn't explicitly been mentioned, is what happens when a good portion (maybe not a majority) of content is AMP-enabled. Is it something we transition away from, or is it here to stay? Will non-AMP, but fast pages be second-class citizens in the new AMP-era?

Re: Google AMP Is Not a Good Thing

#17

Out of interest, is there anyone who wants to defend the current Google AMP (not the concept of lighter webpages, but how google has gone about it?) I haven't found anyone yet personally.

Just noticed a few days ago one of the major Australian newspapers started using AMP. I do understand the negativities around Google's AMP, but the speed was.. blazing fast. I can't help to think that for a user who may not be familiar with all the underlying issues, it is a pretty good user experience in terms of the speed alone.

I'd image they've done that because they want to get on the news carousel,and only AMP sites appear in that. They're basically being forced to use it.

Re: Google AMP Is Not a Good Thing

#18

Out of interest, is there anyone who wants to defend the current Google AMP (not the concept of lighter webpages, but how google has gone about it?) I haven't found anyone yet personally.

I don't think AMP is nearly as bad as people are making it out to be. The complaints I've seen on HN either only affect developers or are entirely hypothetical.

Re: Google AMP Is Not a Good Thing

#19
The other problem with amp is that it's really hard to share an artical.

I was reading one on google news and I wanted to share it with you guys but I couldn't figure out how to get a URL for the story.

Re: Google AMP Is Not a Good Thing

#20
Do we really need Instant Articles (Facebook) and AMP (Google) when we can accomplish fast loading pages with plain, uncomplicated HTML and CSS?

I feel that many web developers don't realise that simple HTML and CSS is often all you need to make clear, fast loading pages. No complicated tricks or techniques required. You can make the page reasonably pleasant in appearance too.

Think of the sites you often visit: news stories, blogs, magazine-style sites, discussion sites. These are mostly text, not web apps.

I hope I'm not hijacking this thread, but I'd like to ask if readers find the web page links below fast to load on their mobile phones? They don't use AMP.

I created the pages below as a test because I was (and still am) frustrated by the slow page-loading speeds when using my phone with a 3G connection.

The page links below represent a common article/blog/report style of page. There's about 2500+ words on the page.

The page content is CC licensed but the pictures from the original synopsis are not included despite the references in the text (since this was just a test)

So is it fast?

Version A: http://interfacesketch.com/test/energy-book-synopsis-a.html

Here is an identical version to the above but one that loads custom fonts (approx 40kb extra). Is this slower?

Version B: http://interfacesketch.com/test/energy-book-synopsis-b.html

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